Manager, Branding & Marketing

About The Company

CGS International Securities Pte. Ltd. (CGS International) is an award-winning and market leading integrated financial services provider, ranked among the top securities houses in Asia.

CGS International taps on our wealth of global and ASEAN insights to offer equities trading, leveraged products, wealth management, investment banking, equities research, Shariah-compliant financing, fixed income, currency and commodities, structured products and prime brokerage services in over 15 countries and regions.

Along with its parent organisation China Galaxy Securities, a leading securities house in China, CGS International is trusted by more than 15 million customers globally.

WHAT YOU WILL OWN

BU Relationships & Brief Management

• Serve as the primary marketing contact for assigned Business Units — own the relationship, not just the brief

• Attend BU planning sessions and proactively identify marketing opportunities tied to business priorities

• Translate BU objectives into marketing briefs, campaign strategies, and measurable plans

• Manage expectations, timelines, and deliverables — ensure BUs see marketing as a partner, not a vendor

• Represent marketing's capabilities and limitations clearly so BUs brief appropriately

• Conduct market research and competitor analysis relevant to Singapore BU priorities —bring intelligence into campaign briefs, not just execution

• Track Singapore market trends, competitor activity, and audience behaviour to inform campaign positioning and timing

Acquisition Campaigns

• Own end-to-end campaign delivery for key acquisition-focused initiatives — from strategy to post-campaign analysis

• Work with CRM, content, and digital channels to build integrated campaigns with consistent messaging

• Set campaign KPIs upfront and report against them — leads generated, conversion rates, cost per acquisition

• Run Retail Equities marketing including investor campaigns, events, and co-branded activations

• Manage campaign budgets and timelines — track spend against plan and flag variances early

Events & Brand Visibility

• Lead event strategy for BU-relevant activations — from concept through to post-event reporting

• Manage event logistics in partnership with internal stakeholders and external vendors

• Ensure events are tied to measurable acquisition or engagement outcomes, not just brand presence

• Manage the Beyond the Boardroom programme and similar thought leadership initiatives, using them as intelligence-gathering opportunities to understand market sentiment and competitor activity

Digital & Social Media (Supporting Channel)

• Support campaign amplification across social media channels — coordinate with the content team on Singapore-specific posts tied to campaign launches, events, and partnerships

• Provide Singapore BU context to the content team for social media messaging — ensure campaigns reflect local market nuance

• Monitor social performance of Singapore campaigns and feed insights back into campaign planning

• Manage campaign budgets for Singapore initiatives — track spend against plan, flag variances early, and report on cost-per-acquisition

Job Requirements:

• Has owned acquisition or lead generation targets with measurable outcomes — not just executed briefs
• Working knowledge of CRM-led campaign execution (SF, HubSpot, or similar) — able to collaborate with a CRM/MarTech team effectively
• Understands how CRM segmentation, journeys, and triggers work — enough to shape acquisition briefs with the MarTech team, not just hand them over
• Data-literate — comfortable reading CRM reports and campaign analytics to brief and adjust campaigns
• Commercial mindset — understands how marketing activity connects to client acquisition and revenue in a Singapore context
• 5-8 years working experience with direct BU or client-facing exposure
• Bachelor's degree in a related field
• Strategic& Commercial Mindset
• Creativity& Innovation
• Communication& Influence
• Execution& Organisation
• Leadership& Ownership
• Customer-Centricity
• Digital & Growth Orientation