Job Summary
Reporting to the VP Brand Strategy & Marketing Communications, the Manager, Brand Communications is responsible for shaping and delivering clear, consistent and on-brand communications across Frasers Hospitality's corporate brand and portfolio of operating brands.
This is a hands-on role with a strong strategic lens, shaping the narrative, safeguarding the brand, and leading communications end to end across internal, external and stakeholder touchpoints.
Job Description
- Brand Communications & Governance
- Act as brand custodian across Frasers Hospitality and its brands, ensuring consistency in tone of voice, messaging and visual expression across all communications.
- Develop, maintain and evolve brand style guides, including messaging principles, editorial guidelines and brand application for corporate and marketing communications
- Review key communications to ensure alignment with brand strategy and positioning
- Partner with brand strategy and experience teams to translate brand frameworks into practical communications tools
- Brand Campaigns & Storytelling
- Support the development and execution of brand and marketing campaigns, in collaboration with brand, marketing and digital teams
- Lead the communications and storytelling aspects of campaigns, including campaign narratives and key messages.
- Ensure campaigns are expressed consistently across markets while allowing for local relevance
- Collaborate with the broader team to conceptualize, develop, and execute engaging brand content and campaigns.
- Internal and External Communications
- Plan and deliver internal communications that build alignment and engagement across the organisation.
- Support leadership communications, including press materials, speeches, event content, and partner communications.
- Ensure brand consistency across all communications channels.
- Public Relations and Media Support
- Assist in executing PR initiatives and media relations efforts.
- Coordinate with PR agencies on press releases, media pitching, interview coordination, and event support.
- Monitor media coverage, track sentiment, and prepare regular reports on PR outcomes.
- Other Responsibilities
- Perform any other duties and responsibilities assigned by the supervisor in support of team and business objectives.
Key Qualification
- Bachelor's degree in Communications, Marketing, Media, or a related field.
- 7 - 10 years of experience leading brand and communications work within a multi-brand, multi-stakeholder organisation, with exposure to both corporate and consumer-facing brands
- Proven experience shaping and governing brand voice, messaging architecture and communications standards, and embedding them across teams, partners and markets
- Strong command of written communication, with the judgement to adapt for leadership, owners, employees and external stakeholders
- Track record of contributing to or leading brand and marketing campaigns, with a clear understanding of how storytelling supports commercial and reputational objectives
- Strong senior stakeholder management skills
Diversity brings us closer to the communities we serve
Guided by our Purpose, we are creating, inspiring, and nurturing an inclusive culture that unlocks the power of diverse teams to drive Frasers Property forward. Our values drive everything we do, which are core to creating safe places where everyone belongs, is mutually respected and feels empowered to be authentic at work. Working collaboratively makes us progressively stronger and better as an organization, which helps our people to thrive each day.
