Analyze overall loyalty program strategies and segmentation, including tier structures, benefits, and engagement models
Monitor and track KPIs like member growth, repeat rate, point utilization, and campaign ROI
Plan and execute strategic partnerships (e.g., travel, lifestyle, or merchant partners) to the loyalty ecosystem
Plan and execute rewards catalogs and ensure a seamless redemption experience for members
Oversee the execution of loyalty program and promotions (e.g., point multipliers, tier upgrades, special events), including support and testing of system enhancements, app updates, or campaign set-ups
Leverage on technology to elevate every member touchpoints, ensure customer engagement experiences are consistent and optimized
Update and maintain all policies and procedures of approved program activities and campaigns are prepared and executed in compliance with the Company and statutory regulations
Coordination of activities and functions with various supporting departments on guest retention
Job Requirements
Bachelor's or Master's degree in Marketing, Business Administration, or a related field
Minimum 5 years of experience in loyalty marketing, or CRM
Proven experience in delivering high-impact loyalty initiatives with measurable business outcomes
Proficiency with CRM systems and digital marketing platforms is desirable
Ability to work effectively under pressure and manage multiple projects with tight deadlines
