Manager

Marketing Manager - Roles & Responsibilities

1. Marketing Strategy & Planning

• Develop and implement effective marketing strategies aligned with the company's business objectives.
• Prepare annual, quarterly, and monthly marketing plans.
• Identify new market opportunities, customer segments, and potential business areas.
• Monitor market trends, competitor activities, and industry developments.
• Recommend new marketing initiatives to increase company visibility and revenue.

2. Business Development & Lead Generation

• Identify and develop new business opportunities and potential customers.
• Generate leads through online and offline marketing activities.
• Maintain and develop relationships with existing and prospective clients.
• Coordinate with the sales team to convert marketing leads into business opportunities.
• Follow up with potential clients and maintain proper records of enquiries and prospects.

3. Digital Marketing

• Manage the company's digital marketing activities, including website, social media, email marketing, and online advertising.
• Develop and publish engaging content for platforms such as Facebook, Instagram, LinkedIn, Google, and other relevant channels.
• Plan and manage online advertising campaigns.
• Monitor website traffic, social media engagement, leads, and campaign performance.
• Improve the company's online presence and brand visibility.

4. Branding & Corporate Image

• Develop and maintain a consistent corporate brand image.
• Ensure that company brochures, presentations, advertisements, website content, and promotional materials are professionally prepared.
• Coordinate the preparation of marketing materials, company profiles, brochures, flyers, and other promotional items.
• Promote the company's services, products, capabilities, and achievements.

5. Customer & Market Research

• Conduct market research to understand customer requirements and market demand.
• Collect and analyse customer feedback.
• Monitor competitors pricing, services, promotions, and marketing activities.
• Identify changes in customer preferences and recommend appropriate marketing strategies.

6. Events & Promotions

• Plan and coordinate exhibitions, trade shows, networking events, seminars, and promotional activities.
• Represent the company at relevant industry events and business meetings.
• Coordinate with external vendors, designers, media agencies, and other marketing partners.
• Develop promotional campaigns to attract new customers and strengthen existing relationships.

7. Sales & Internal Coordination

• Work closely with management, sales, operations, and other departments to support business growth.
• Provide marketing support for quotations, tenders, proposals, presentations, and client meetings.
• Coordinate with the sales team to ensure proper follow-up of marketing leads.
• Maintain an updated database of clients, prospects, enquiries, and business contacts.

8. Marketing Budget & Performance

• Prepare and manage the marketing budget.
• Monitor marketing expenditure and ensure that activities are conducted within approved budgets.
• Track the effectiveness of marketing campaigns and prepare performance reports.
• Analyse marketing results and recommend improvements where required.

9. Reporting & Management

• Prepare weekly, monthly, and quarterly marketing reports for management.
• Report on leads generated, client enquiries, campaigns, business opportunities, and marketing performance.
• Present marketing plans, results, and recommendations to senior management.
• Maintain proper records and documentation of all marketing activities.

10. Other Responsibilities

• Maintain confidentiality of company and customer information.
• Ensure all marketing activities comply with company policies and applicable laws and regulations.
• Perform any other marketing, business development, or related duties assigned by management.
• Take initiative to identify opportunities that can improve the company's market position and business growth.

Key Performance Areas (KPIs)

A Marketing Manager may be evaluated based on:

• Number and quality of leads generated
• New customers/business opportunities acquired
• Marketing campaign performance
• Customer engagement and retention
• Website and social media growth
• Brand awareness
• Marketing cost effectiveness
• Business development contribution
• Achievement of marketing targets
• Quality and timeliness of management reports