Loyalty & Offline Marketing Manager - F&B

• Lead loyalty programs and offline campaigns to drive footfall and retention
• Own omnichannel BTL execution across stores, partners, and media channels
  
  

About Our Client


Our client is a well‑established, consumer‑loved F&B brand with a strong retail footprint and a clear focus on customer experience, quality, and innovation. With an omnichannel mindset, the team continuously blends in‑store excellence with digital and loyalty initiatives to drive growth, deepen customer relationships, and stay relevant in a fast‑moving, competitive market.

Job Description

Offline Marketing:

• Campaign lead for LTO campaigns to develop key visual while ensuring brand consistency
• Work closely with Marketing Director to develop strategy and manage all offline marketing activities
• Work with digital marketing team to ensure integration of all digital marketing and offline activities
• In-charge of all in-store marketing collaterals (menu boards, posters, banners, tray mats, POS Screen) and track marketing campaign performance
• Arrange photoshoots of new food items and lead the design of new menu when necessary
• Work closely with our Creative team, generating briefs and highlighting learnings that help us increase guests frequency, average spent and acquire new customers
• Run LTO, LSM and customer acquisition campaigns across out-of-home, and non-digital channels including in-store marketing, flyers, TV, radio, print, OOH, and other offline media
• Grow partnership network to extend brand outreach and acquisition efforts
• Monitor offline marketing budget with accountability for growth in marketing efficiency and ROI
• Drive footfall and impulse to purchase through the store launch activities when possible
• Work closely Delivery Aggregators to drive revenue growth
• Liaise with mall management to drive promotion awareness
• Other ad hoc duties as assigned
  
  

Loyalty And Mobile App

• Lead the loyalty programme together with Marketing Director from beginning to end to shape consumer experience and the go-to-market strategies that will drive acquisition and retention
• Establish collaborative relationships with the respective agencies and ops team to improve programme offerings to members
• Formulate strategies using analysed data and conduct continuous and consistent testing, learning, and optimisation to maximise consumers lifetime value
• Implement, track and prioritize project roadmaps and schedules for loyalty initiatives. Remove roadblocks, identify risks and propose mitigation plans
• Provide analysis and regular reporting of loyalty metrics to steer performance improvements, and propose membe-exclusive initiatives where necessary
• Manage loyalty budget jointly with Marketing Director to achieve efficiency of spend to meet business goals
• Manage the day-to-day operations of the loyalty programme, including mobile app member troubleshooting where needed, mobile app content management, execution of member-exclusive promotions and initiatives, etc
  
  

The Successful Applicant

• Bachelor's degree in Marketing or equivalent
• Minimum 5 years of B2C marketing experience in multi-chain F&B
• Proactive self-starter with the ability to multitask and excel in a fast-paced environment
• Proven track record in driving commercial growth
• Ability to make strategic recommendations, draft presentation decks and present to company leadership
• Excellent interpersonal and communication skills
• Strong organization and project management skills
• Team player with strong people management skills
• Meticulous with an eye for detail
  
  

What's on Offer


High‑impact role shaping loyalty and offline strategy for a leading F&B brand

Strong leadership exposure and autonomy to drive end‑to‑end initiatives

Collaborative, fast‑paced environment with passionate marketing teams

Contact: Jenny Zhao (Lic No: R25157204/ EA no: 18S9099)

Quote job ref: JN-042026-6998450