Design, develop, and implement marketing automation solutions using Salesforce Marketing Cloud Account Engagement to support email campaigns and lead management processes.
Build and manage email journeys within Salesforce Marketing Cloud Account Engagement (Pardot), including developing reusable email templates and modular components using HTML and CSS, collaborating with copywriters and campaign owners, executing test sends, and overseeing email deployment workflows within the platform.
Develop responsive landing pages for marketing campaigns and events using HTML, CSS, and JavaScript.
Configure automated workflows and form handlers for lead capture and segmentation, ensuring seamless integration with client websites and other platforms.
Partner with marketing teams and stakeholders to gather business requirements and translate them into technical specifications for marketing automation solutions.
Perform comprehensive testing of implemented automation workflows to ensure alignment with both functional and non-functional business requirements.
Maintain detailed documentation for all developed solutions, including user guides, technical specifications, and support materials.
Collaborate with cross-functional teams such as marketing, IT, and external vendors to ensure smooth integration and optimal performance of marketing technology solutions.
REQUIREMENT
Degree or Diploma in Computer Science, Computer/Electronics Engineering, Information Technology, or a related field.
Minimally 23 years of experience in application development, preferably with exposure to marketing automation platforms or low-code/no-code solutions.
Demonstrated experience in designing and deploying marketing automation solutions.
Strong knowledge of web technologies (HTML, CSS, JavaScript), particularly in email template development, landing page creation, and responsive design.
Familiarity with APIs and system integrations, especially with CRM platforms such as Salesforce.
Ability to work both independently and collaboratively within a team environment.
Strong attention to detail with a focus on delivering high-quality solutions.
Excellent analytical, problem-solving, communication, and interpersonal skills.
