LIQUOR BUSINESS DEVELOPMENT & DISTRIBUTION MANAGER

Location: Singapore

Employment Type: Full-time

Industry: Liquor / Spirits / Beverage Distribution

About the Role

We are looking for an experienced and highly connected Liquor Business Development & Distribution Manager to develop and grow our liquor business in Singapore.

The ideal candidate should have strong knowledge of the liquor industry and existing relationships with duty-free shops, retailers, supermarkets, liquor shops, wholesalers, distributors, bars, restaurants, hotels and event organisers.

This is a hands-on commercial role. You will be responsible for bringing our liquor brands into the market, securing distribution channels and generating sales.

Key Responsibilities

1. Business Development & Sales

. Identify and secure new customers and distribution channels.

. Develop relationships with liquor retailers, supermarkets, wholesalers, bars, restaurants and hotels.

. Pitch and negotiate product listings, pricing, margins and promotional arrangements.

. Develop monthly and yearly sales targets.

2. Duty-Free & Travel Retail

. Develop relationships with duty-free operators and travel-retail buyers.

. Explore opportunities at Changi Airport and other travel-retail channels.

. Negotiate product listings, promotions and brand activations.

. Manage relationships with key decision makers and buyers.

Experience in duty-free/travel retail is highly valuable for this position. (LinkedIn)

3. Import & Distribution

. Understand the Singapore liquor import and distribution process.

. Coordinate with suppliers, freight forwarders, warehouses and logistics partners.

. Work closely with management on product pricing, landed cost and distribution strategy.

. Ensure commercial activities comply with applicable Singapore liquor and customs requirements.

Candidates should understand that commercial liquor imports are subject to applicable duty/GST requirements Singapore Customs also has specific arrangements for businesses dealing in imported dutiable liquor. (Isomer User Content)

4. Retail Sales

. Secure listings with liquor shops, supermarkets and specialty retailers.

. Develop promotional campaigns and retail activations.

. Monitor sell-through, inventory and customer feedback.

. Identify opportunities for new products and new accounts.

5. Events & Brand Activation

. Organise liquor tasting events, product launches and promotional events.

. Develop partnerships with restaurants, bars, hotels, clubs and event organisers.

. Create opportunities for brands to be sampled and promoted directly to consumers.

. Attend evening and weekend events when required.

Requirements

. 3-5+ years of relevant experience in liquor, spirits, wine, beverage distribution or FMCG sales.

. Existing network of contacts within Singapore's liquor and retail industry.

. Experience dealing with duty-free, retailers, wholesalers and/or distributors.

. Good understanding of liquor brands, categories and market trends.

. Strong sales, negotiation and business development skills.

. Experience organising tastings, promotions or consumer events.

. Strong communication and presentation skills.

. Able to work independently and develop new business from zero.

. Existing customer network is a major advantage.

. WSET qualification or equivalent liquor knowledge is an advantage. Current Singapore liquor sales roles also commonly list WSET Level 2+ as preferred. (LinkedIn)

Who We Are Looking For

We are looking for someone who is well-connected, commercially driven and able to open doors.

The ideal candidate should be able to say:

I know the buyers. I know the retailers. I know the distributors. I know how to get the product into the market.

This is more than an office-based sales position. The person will be expected to actively meet customers, attend industry events, develop partnerships and generate new business.

Compensation

Basic Salary: S$3,500 - S$5,000/month

Commission: Attractive commission based on sales and new accounts

Performance Bonus: Based on achievement of agreed targets

For a highly experienced candidate with an established liquor industry network, a higher basic salary can be considered.

KPI Examples

. Monthly sales revenue

. Number of new retail accounts

. Number of new distribution accounts

. Number of duty-free listings

. Number of new restaurant/bar/hotel accounts

. Event and activation revenue

. Gross margin

. Repeat orders

. New brand/product placements