Lifecycle Strategy Manager - Product Merchandising

An established global technology company is looking for an experienced Lifecycle Strategy Manager to develop locally relevant member-engagement and retention strategies across Asia-Pacific.

This is a 12-month contract based in Singapore.

The role sits within a regional growth and product-merchandising function and requires someone who can build the strategy, not simply execute digital marketing campaigns.

Responsibilities

• Develop lifecycle strategies covering acquisition, onboarding, engagement, retention and re-engagement across Asia-Pacific.
• Create different approaches for markets at varying stages of growth and maturity.
• Analyze member behaviour and local business conditions to identify retention risks and growth opportunities.
• Design member journeys around important acquisition moments, new-user cohorts and changes in customer behaviour.
• Use product merchandising, content curation and discovery experiences to help members find relevant content and build longer-term habits.
• Determine what customers should be shown, when they should see it and how the experience should evolve throughout their lifecycle.
• Adapt global lifecycle programmes for local markets and explain where a standard global approach may not work.
• Use dashboards and performance data to develop insights, hypotheses and strategic recommendations.
• Work with analytics teams to create testing plans, measure impact and apply learnings to future programmes.
• Partner with regional and global product, merchandising, growth and market teams.
• Prioritize opportunities and make clear trade-offs when resources cannot support every market or request.

Requirements

• Approximately 7 years of experience in lifecycle strategy, growth product management, CRM, retention, customer engagement or product merchandising.
• Experience within a subscription, streaming, digital-product, online marketplace or mobile-gaming business.
• Strong product mindset with the ability to build lifecycle strategies beyond channel selection, campaign calendars and message frequency.
• Experience using product experiences, content curation or discovery surfaces to influence engagement and retention.
• Proven ability to develop customer hypotheses and translate them into structured lifecycle journeys and interventions.
• Comfortable using dashboards and behavioural data to identify insights and guide decisions.
• Able to combine analytical findings with a clear strategic narrative.
• Experience connecting global programme objectives with the realities of individual Asia-Pacific markets.
• Strong prioritization skills and the ability to explain strategic trade-offs.
• Comfortable working independently across markets, time zones and different stages of business maturity.
• Strong cross-functional stakeholder-management and communication skills.