This role is a high-impact strategic leadership position designed to transform and maximize the revenue potential of FairPrice Group's physical retail footprint. You will spearhead the transition to an intelligence-led ecosystem, treating shelf space, end-caps, and promotional zones as high-value, time-sensitive inventory. By leveraging image analytics, dynamic pricing, and automated governance, you will optimize yield and allocation across 150+ stores while ensuring a seamless, tech-driven experience for suppliers and category teams.
1. Yield, Revenue & Digital Transformation
- Direct the delivery of an annual revenue target by evolving asset monetization from static rentals to a sophisticated, intelligence-led yield management model.
- Implement dynamic pricing engines that adjust rates in real-time based on asset attributes, seasonal demand, and foot traffic patterns.
- Lead the adoption of an integrated booking portal, allowing suppliers a seamless, near-touchless experience for asset reservations and financial settlement.
- Drive the integration of financials and analytics into a single platform, reducing manual friction and improving the speed-to-market for promotional campaigns.
2. Advanced System Governance & Compliance
- Define and enforce system-driven governance rules to protect brand integrity and store aesthetics, such as automated blocking of specific product categories to be in line with category / S&P requirements.
- Utilize image analytics to derive real-time traffic patterns and validate compliance, ensuring brand partners receive the visibility they paid for.
- Oversee the implementation of QR code and photo validation protocols, creating a digital audit trail that ensures physical execution matches system bookings across all 150+ stores.
3. Strategic Planning & Traffic Driving
- Define the technical logic for the optimization engine to perfectly balance rental income versus total store sales velocity.
- Collaborate with Category Managers to use asset placement as a tool to drive foot traffic to specific power aisles or under-indexed zones.
- Build a scalable capability to capture and manage a growing inventory of digital and physical assets across various formats.
Job Requirements
- Degree in Business, Economics, Finance, or an equivalent field.
- Minimum 10 years of experience in Revenue Management, Retail Analytics, or Trade Marketing, with a significant portion in a leadership capacity.
- Proven track record of managing and delivering multi-million dollar revenue targets within a complex retail environment.
- Significant experience being part of large-scale digital transformation projects, specifically the implementation of tech platforms or automated booking engines.
- Deep understanding of the operational and commercial nuances across different retail formats, including Hypermarkets, Supermarkets, and specialized stores (e.g., Unity).
- Experience in managing the transition from manual, static rental models to intelligence-led, dynamic pricing ecosystems.
- Expert-level knowledge of Yield Management and Dynamic Pricing models, preferably with experience in treating retail space as perishable inventory.
- Experience defining and enforcing automated governance frameworks and system-driven guardrails (e.g., category exclusion zones).
- Proficiency in leveraging advanced analyticsincluding image analytics for traffic patterns and SQL/Tableau for performance trackingto drive commercial strategy.
- Proven ability to develop and execute a long-term monetization roadmap that balances income with store sales productivity.
- Influence C-suite stakeholders, High-Stakes Negotiation and Mentorship
Work Location: FairPrice Hub (next to Joo Koon MRT)
Working Arrangement: Hybrid
