Lead Sales Strategy and Program, Parts & Accessories

Auto req ID: 63353

Title: Lead Sales Strategy and Program, Parts & Accessories

Job Function: Strategy and Business Planning

Location: SINGAPORE

Additional Location:

Company: Harley-Davidson Motor Company

Full or Part-Time: Full Time

In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution that would make Harley-Davidson the most recognizable motorcycle brand in the world. Today, we continue to define motorcycle culture, evoking soul-stirring emotion reflected in every product and experience we deliver - like we have for well over a century and will for generations to come. Are you ready to ride with us

Job Summary

The Lead Sales Strategy and Program, Parts & Accessories (P&A) is responsible for developing, executing, and optimizing dealer-facing programs, events, and growth initiatives that drive Parts & Accessories sales performance across the Harley-Davidson dealer network. This role partners closely with Field Sales Managers, Sales and Operations Planning, Order Management, Harley-Davidson University, Marketing and Product to increase dealer investment in P&A inventory, improve attachment rates, grow customization sales, and enhance dealer profitability.

Job Responsibilities

• Lead the design, development, implementation, and continuous improvement of dealer-facing Parts & Accessories growth programs
• Develop initiatives that encourage increased dealer investment in Parts and Accessories Wholesales.
• Partner with Field Sales Managers to improve dealer performance, attachment rates, and customization sales.
• Encourage dealers to leverage Custom Coverage and other programs where applicable.
• Work with teams in market to plan and execute P&A related spaces at major consumer events.
• Develop event content, presentations, communications, and support materials.
• Plan and develop contents for new model year parts and accessories launches at dealer buying events.
• Support implementation of pre-accessorization, accessory pre-selling, digital selling tools, and attachment-rate improvement strategies.
• Partner with H-D University on curriculum and training initiatives.
• Track program adoption, inventory investments, attachment rates, and sales growth.
• Lead initiatives across Sales, Marketing, Order Management, Sales Planning, HDU, and Dealer Operations.
• Influence business decisions through data-driven insights.
  
  

Education Requirements

Education Specifications

Experience Requirements

Bachelor's Degree Preferred (not mandatory).

• Typically requires a minimum of 5+ years of related experience
• Experience within a vehicle dealership or original equipment manufacturing service/parts operation preferred
• Effective verbal and written communication skills as well as proficient in delivering effective presentations to motivate dealers to act
• Proficient in Microsoft Excel, Word, PowerPoint Presentation and Outlook
• 20-40% travel required
  
  

We offer an inclusive compensation package for all salaried employees including, but not limited to, annual bonus programs, employee discounts on motorcycles and related products, general merchandise, and more. We welcome everybody to join our family and be united no matter who you are or where you come from. Learn more about Harley-Davidson (here).

Direct Reports: No

Travel Required: 25 - 50%

Visa Sponsorship: This position is not eligible for visa sponsorship or visa transfer

Relocation: This position is not eligible for relocation assistance