Lead Product Designer (Dubai)

***This role requires relocation to Dubai***

Our client is an established consumer platform used by millions of customers across the Middle East. The business is undergoing a significant transformation, evolving its digital product into a more premium lifestyle and loyalty platform, with major investment across product, engineering and design.

We are looking for a Lead Product Designer to take ownership of this transformation from a design perspective. This is a senior leadership position, but importantly, it is also a deeply hands-on role. You will define the design vision, transform the end-to-end app experience, establish the design systems and standards, and lead and develop an existing design team.

What You'll Do

• Own the end-to-end transformation of the consumer app experience, across information architecture, interaction, visual design, motion and overall usability
• Define what a premium digital experience should look and feel like across the product
• Build and scale the design system, component library, standards and design practices
• Use customer research, behavioural data and experimentation to inform design decisions
• Lead and develop the existing design team while remaining actively involved in the craft
• Partner closely with Product and Engineering to progressively ship improvements across a live consumer platform
• Act as the senior design voice within the organisation, influencing product direction and senior leadership
• Establish a stronger design culture and raise the quality bar across the wider product organisation

What We're Looking For

• 8+ years of Product Design experience
• Experience leading at least one major consumer app transformation
• Exceptional hands-on product and visual design capabilities
• Strong experience building and scaling design systems
• Experience operating as the most senior design voice within an organisation
• Ability to influence and communicate effectively with executive leadership
• Strong understanding of customer research, A/B testing and funnel analysis
• A genuine player-coach — comfortable leading and developing designers while remaining deeply hands-on
• Experience within lifestyle, loyalty, hospitality, travel or premium consumer brands would be highly advantageous
• Experience with brand repositioning or visual identity transformation would also be beneficial

Why Join

This is an opportunity to take genuine ownership of a major consumer product transformation. You'll have the mandate to reimagine the customer experience, establish the design foundations and shape how design operates across the organisation, with strong sponsorship from senior leadership.