Own and execute Unimed's global content strategy and editorial calendar across brand, product, customer, and thought leadership themes.
Research, write, edit, and publish high-quality MOFU and BOFU content including blogs, reports, whitepapers, case studies, newsletters, and product explainers.
Interview industry leaders, maritime experts, customers, and internal SMEs to produce authoritative, insight-led content.
Create and manage gated content and campaigns designed to generate qualified leads and support sales pipeline progression.
Own LinkedIn content strategy and publishing cadence, delivering consistent, high-impact storytelling for a B2B audience.
Optimize content for SEO and AEO, improving keyword rankings, content depth, and discoverability for high-intent searches.
Track and report content performance against KPIs including leads generated, SQLs created, pipeline influenced, organic traffic, and engagement.
Collaborate with Marketing, Sales, Product, and Client Success teams to ensure content supports campaigns, launches, and revenue goals.
Requirements:
7-9 years of experience in content marketing, journalism, editorial, or content-led growth roles (B2B SaaS, healthcare, technology, or maritime preferred).
Background as an ex-journalist, editor, or professional content creator with strong interviewing and storytelling skills.
Exceptional writing and editing ability, with proven experience translating complex technical topics into compelling narratives.
Demonstrated experience creating content that drives measurable business impact, not just brand awareness.
Strong understanding of content KPIs, lead generation, pipeline attribution, and performance measurement.
Hands-on SEO and AEO experience including keyword research, optimization, internal linking, and SERP tracking.
Experience managing B2B social media calendars and consistent publishing cadence, especially on LinkedIn.
Highly organized, self-driven, and comfortable working cross-functionally with marketing, sales, and customer success teams.
