Lead, Brand

Job Responsibilities:

• Work with the Director, Brand & Marketing & Communications to lead and drive brand strategy and campaigns across Singapore and regional markets in alignment with the company's brand positioning and narrative. Additionally, partner with internal and external stakeholders to conceptualise and deliver impactful, insight-driven brand campaigns across paid and owned channels, to differentiate the company from the rest of the learning and educational institutions.

• Roll out a framework to track brand performance from upper funnel to mid funnel and to conversion. Additionally, track and report KPIs for brand campaigns and outreach performance.

• Conduct periodic brand perception surveys to measure effectiveness of brand outreach in SG and the regional.

• Manage brand architecture and alignment across all touchpoints including facilities branding for the campus. Maintain and update the brand guide and brand & marketing playbook, ensuring adherence to brand guidelines across the company.

• Explore potential brand partnerships that will help grow the company's brand awareness into different segments of new learners.

Job Requirements

Academic Education/Experience/Training
. Bachelor's degree in communications, marketing or related fields.

Experience
. At least 6 - 8 years of working experience in brand management or corporate communications, public relations or marketing communications with exposure to brand management.

. Ideally has at least 4 years of hands-on experience in brand and reputation management on traditional, digital and social media platforms at Assistant Manager level.

. Strong knowledge of branding and social media trends and technologies in Singapore and the region.

. Experience in implementing brand plans (including branding partnerships), evaluation of executed plans, using analytical tools like digital and social media analytics to drive strategic decisions on future brand planning.

Personal Attributes
. Excellent spoken and written communications, with strong ability to write and edit for all media.
. Strong interpersonal and collaborative skills with diverse internal and external stakeholders.
. Good leadership and supervisory skills.
. Good project management and event-organising skills.
. Creative thinker, independent worker and able to work under tight timelines.

We regret that only shortlisted candidates will be notified.