Lead, Brand & Marketing Engagement

Summary

The Lead will drive marketing initiatives to grow the beIN SPORTS brand, engage sports fans and support business growth across Southeast Asia and Hong Kong. The role covers a broad range of activities, including brand campaigns, digital marketing, influencer partnerships, events and partner marketing, supporting both beIN's B2B and B2C businesses.

Working closely with internal teams, agencies and commercial partners, the role will help deliver engaging marketing campaigns that strengthen brand awareness, grow the beIN SPORTS CONNECT subscriber base and deepen audience engagement.

Key Responsibilities

• Brand & Campaigns: Plan and deliver integrated marketing campaigns across digital, social, video and offline channels to grow beIN SPORTS as the destination for sports fans
• Digital Marketing: Work with the performance marketing agency on campaign creatives, messaging and execution to support subscriber acquisition and retention for beIN SPORTS CONNECT.
• Influencer & Content Marketing: Develop influencer partnerships and content initiatives to expand reach and connect with new audiences.
• Partner Marketing: Work with commercial and affiliate partners on co-marketing campaigns, affiliate activities and initiatives that support shared business goals.
• Events & Activations: Plan and manage consumer events, brand activations, trade exhibitions and hospitality events.
• Campaign Management: Manage creative development, production, budgets and timelines, ensuring campaigns are delivered to a high standard and aligned with brand guidelines.
• Planning & Reporting: Work with the Senior Manager to develop quarterly marketing plans, track campaign performance and identify areas for improvement

Requirements

• 7–9 years of regional marketing experience, preferably in sports, entertainment, media or consumer brands.
• Strong project management and stakeholder management skills, with experience working with agencies and external partners.
• Creative, organised and detail-oriented, with the ability to manage multiple projects independently.
• Strong communication skills and a collaborative, hands-on approach.
• Good understanding of digital advertising platforms, including Google Ads, Meta and TikTok with managing campaigns.
• Proficiency in Adobe Photoshop is highly desirable.
• Fluency in additional Southeast Asian languages would be an advantage.
• Bachelor's degree in Marketing, Communications, Business or a related discipline. Equivalent qualifications and relevant professional experience may also be considered.