Job Role Summary
- Handle with major account. Plan and execute trade promotion activities at stores level. Negotiate good deal and strike for better ROI for total company.
- Manage trade A&P funds budget as assigned and aim to achieve both top-line and bottom-line set by the company.
- Deep dive and understand market conditions and competitive landscape in retail business.
- Develop sales strategies to meet business objectives.
- Analyse market competitions and propose strategies counter react and defend market share.
Area of Responsibilities
- Develop promotion strategies to achieve overall channel/banner target been set by the company.
- Manage trade promotion spending within company allocated budget.
- Propose and follow up NPDs listing/extension in FP banner.
- Set operations briefing meeting with sales and merchandisers team on a weekly/monthly basis
- Tracking service level report to prevent non-fulfilment and unnecessary penalty charges involved.
- Quarterly or half yearly JBP business review with customer.
- Be transparent and provide clear communication with internal sales team, cross department peers and colleagues. ie, Trade Marketing, Marketing Ops, SCM/DP, Finance team & logistic team etc.
- Review account management and category performance to improve business acumen.
- Analyse sales performance to determine business grow potential.
- Submit forecast numbers in a monthly or ad-hoc basis. Review forecast accuracy when necessary.
- Responsible for account receivables. Monitor AR aging and coordinate with credit control and AR team.
Education and Experience
- Diploma/Degree holder.
- Minimum 3 to 5 years in Key Account management role and function, and/or 2 to 3 years operational experience.
Professional Qualifications
- Preferred Sales & Marketing certified.
Aptitude and Skills
- Require dealing and managing with HQ buyers on the assigned account. Able to negotiate and strike for good deal with better ROI and profitability.
