KEY ACCOUNT MANAGER - E-COMMERCE

Role: KEY ACCOUNT MANAGER - E-COMMERCE

Job Purpose

Drive profitable growth across assigned e-commerce accounts by managing marketplace relationships, maximizing product visibility, ensuring superior availability, executing performance marketing initiatives, and delivering revenue and margin targets through data-driven account management.

Key Deliverables

1. Business Growth & Account Management

• Deliver marketplace revenue, GMV, margin and market share targets.
• Develop and execute Joint Business Plans (JBPs) with key online platforms.
• Drive category growth through assortment expansion and promotional planning.
• Identify new business opportunities within assigned marketplaces.

2. Marketplace Sales Execution

• Plan and execute sales campaigns across Amazon, Flipkart, Reliance Digital, Croma, Tata Neu and other strategic marketplaces.
• Monitor daily sales performance and initiate corrective actions.
• Ensure achievement of monthly, quarterly and annual sales targets.

3. Performance Marketing

• Execute marketplace advertising campaigns.
• Optimize sponsored ads, keyword campaigns and product visibility.
• Monitor campaign ROI, ROAS, conversion rates and customer acquisition metrics.

4. Analytics & Market Intelligence

• Analyze traffic, conversion, repeat purchase and competitor performance.
• Monitor pricing trends, assortment gaps and share of search.
• Generate actionable insights to improve sales performance.

5. Inventory & Supply Chain Management

• Maintain optimum inventory levels across platforms.
• Ensure high fill rates and minimize stock-outs.
• Work closely with demand planning and supply chain teams to improve product availability.

6. Platform Stock Management

• Forecast account-level demand.
• Track sell-through and replenishment cycles.
• Improve inventory productivity and reduce aging stock.

7. Content & Catalogue Management

• Ensure product listings are accurate, complete and optimized.
• Improve product discoverability through enhanced content.
• Monitor ratings, reviews and customer feedback.

8. Order Fulfilment & Customer Experience

• Monitor order fulfilment KPIs.
• Ensure adherence to platform SLAs.
• Support resolution of customer grievances and operational escalations.

9. Pricing & Profitability Management

• Monitor marketplace pricing compliance.
• Support promotional pricing decisions.
• Track profitability by platform, category and SKU.

Functional Skills

• Data Analytics
• Market Intelligence
• Performance Marketing
• Financial Acumen
• Inventory & Supply Chain Management
• Platform Stock Management
• Marketplace Advertising
• ROI Optimization
• D2C Planning & Execution
• Content Management
• Pricing & Promotion Management
• Catalog Analytics