The Key Account Manager is responsible for managing and growing sales through strategic retail key account partnerships while driving brand marketing initiatives to maximise product visibility, sell-through, and market share. This role combines commercial negotiation, account relationship management, and marketing execution to achieve sales targets and strengthen brand presence in the market.
Key Responsibilities
1. Key Account Management
- Manage relationships with major retail accounts (e.g., Guardian, Watsons, Sasa, Etc) to achieve sales and profit targets.
- Negotiate annual trading terms, promotional plans, and marketing budgets.
- Develop and implement Joint Business Plans (JBP) with key accounts, including sales forecasts and growth strategies.
- Monitor sell-in and sell-out performance, identify growth opportunities, and address underperforming areas.
- Ensure timely delivery of stock, accurate order processing, and effective inventory management to avoid OOS (out-of-stock) situations.
- Work closely with the operations and logistics teams to ensure smooth execution of account activities.
2. Brand Marketing & Activation
- Plan and execute marketing campaigns to drive brand awareness and sales in retail channels.
- Coordinate in-store promotions, visual merchandising, and product display compliance.
- Ensuring cost-effective use of resources and ROI tracking.
- Organise product launches, sampling programs, and KOL/influencer activities to generate consumer engagement.
- Oversee production of marketing collaterals and POS materials for both online and offline retail.
3. Business Analysis & Reporting
- Analyse market trends, competitor activities, and consumer insights to shape brand and sales strategies.
- Track and report sales performance, marketing effectiveness, and promotional ROI.
- Provide regular updates to management and brand principals on market conditions and performance metrics.
Requirements
- Minimum 3-5 years of experience in FMCG, beauty, or retail account management.
- Strong negotiation and relationship management skills.
- Proven experience in planning and executing retail marketing campaigns.
- Analytical mindset with the ability to interpret sales data and market trends.
- Excellent communication, presentation, and interpersonal skills.
- Good working atttude and positive mindset.
