Key Account Manager (3-year contract), SMU Executive Development

Job Description

• Key Accountabilities/Deliverables of the Role
• Client Relationship Management - Build, maintain, and expand long-term strategic relationships with senior stakeholders within key accounts.
• Revenue Growth & Retention - Achieve annual revenue, renewal, and cross-sell/upsell targets through effective account management.
• Strategic Account Planning - Develop account strategies and plans that align with ExD's growth agenda, identifying opportunities for customised programmes, partnerships, OE/Online product opportunities and collaborations.
• Delivery Excellence - Ensure smooth execution of programmes by coordinating with faculty/associates, programme directors, and operations teams, maintaining high client satisfaction and NPS scores.
• Market Intelligence & Thought Leadership - Leverage market insights, competitor intelligence, and client feedback to influence product development, marketing strategies, and positioning of ExD with key accounts.
• Internal Collaboration - Work across teams (commercial, operations and learning and innovation) and SMU to deliver holistic client solutions and while strengthening our partnerships.
• Success Measures
• Revenue & Growth - Achievement of annual revenue targets from assigned key accounts (new business, renewals, and expansions) while supporting PCE directors in ASEAN to achieve their objectives.
• Work with the Singapore team and overseas markets to deliver the agreed KPIs for the programmes entrusted.
• Client Satisfaction - Consistently high NPS and client feedback ratings.
• Account Development - Number of new opportunities identified and successfully converted within existing accounts.
• Operational Excellence - Timely, seamless delivery of programmes.
• Strategic Contribution - Evidence of providing client insights that shape ExD product portfolio and go-to-market strategies.
• Support the PCE Directors in overseas markets to develop and execute proposals/tenders and commercial agreements.
• Collaboration and execute a One-SMU Mindset - Active engagement with internal colleagues and alignment to SMU's broader ecosystem.
• Core Competencies
• Business Development Acumen - Strong ability to identify opportunities, negotiate effectively, and deliver commercial results.
• Relationship Building & Influence - Ability to engage senior executives, build trust, and manage complex client ecosystems.
• Strategic Thinking - Skilled at developing and executing client strategies aligned to long-term institutional goals.
• Execution & Delivery - Strong project management, attention to detail, and ability to drive programmes to completion.
• Collaboration & Teamwork - Operates with a One-SMU mindset, leveraging internal networks to deliver integrated solutions.
• Market & Sector Insight - Knowledge of executive education trends, ASEAN markets, and evolving client needs.
• Communication & Presentation - Excellent written, verbal, and presentation skills to engage clients and stakeholders.
• Other duties as assigned.

Qualifications

• Degree-level qualifications in Business, Marketing, Education or related disciplines, with 5 to 7 related working experiences.
• Experience in go-to-market roles in the professional services/consulting/education/services sectors.
• Demonstrated success in business development and in leading client engagements.
• Excellent sales, presentation, and negotiation skills with hands-on experience in relationship management.
• Ability to operate and interface at all levels in client organizations from Learning and Development staff through to the C-suite.
• Able to build client relationships strategically, recognising the importance of customers, and developing senior level relationships to build mutually beneficial long-term relationships.

• Key Accountabilities/Deliverables of the Role
• Client Relationship Management - Build, maintain, and expand long-term strategic relationships with senior stakeholders within key accounts.
• Revenue Growth & Retention - Achieve annual revenue, renewal, and cross-sell/upsell targets through effective account management.
• Strategic Account Planning - Develop account strategies and plans that align with ExD's growth agenda, identifying opportunities for customised programmes, partnerships, OE/Online product opportunities and collaborations.
• Delivery Excellence - Ensure smooth execution of programmes by coordinating with faculty/associates, programme directors, and operations teams, maintaining high client satisfaction and NPS scores.
• Market Intelligence & Thought Leadership - Leverage market insights, competitor intelligence, and client feedback to influence product development, marketing strategies, and positioning of ExD with key accounts.
• Internal Collaboration - Work across teams (commercial, operations and learning and innovation) and SMU to deliver holistic client solutions and while strengthening our partnerships.
• Success Measures
• Revenue & Growth - Achievement of annual revenue targets from assigned key accounts (new business, renewals, and expansions) while supporting PCE directors in ASEAN to achieve their objectives.
• Work with the Singapore team and overseas markets to deliver the agreed KPIs for the programmes entrusted.
• Client Satisfaction - Consistently high NPS and client feedback ratings.
• Account Development - Number of new opportunities identified and successfully converted within existing accounts.
• Operational Excellence - Timely, seamless delivery of programmes.
• Strategic Contribution - Evidence of providing client insights that shape ExD product portfolio and go-to-market strategies.
• Support the PCE Directors in overseas markets to develop and execute proposals/tenders and commercial agreements.
• Collaboration and execute a One-SMU Mindset - Active engagement with internal colleagues and alignment to SMU's broader ecosystem.
• Core Competencies
• Business Development Acumen - Strong ability to identify opportunities, negotiate effectively, and deliver commercial results.
• Relationship Building & Influence - Ability to engage senior executives, build trust, and manage complex client ecosystems.
• Strategic Thinking - Skilled at developing and executing client strategies aligned to long-term institutional goals.
• Execution & Delivery - Strong project management, attention to detail, and ability to drive programmes to completion.
• Collaboration & Teamwork - Operates with a One-SMU mindset, leveraging internal networks to deliver integrated solutions.
• Market & Sector Insight - Knowledge of executive education trends, ASEAN markets, and evolving client needs.
• Communication & Presentation - Excellent written, verbal, and presentation skills to engage clients and stakeholders.
• Other duties as assigned.