Location: Singapore (Full-time)
Reports to: Sales Operations Manager
Industry: Premium Cookware & Kitchenware
About the Role
We are looking for a proactive and commercially driven Key Account Executive to manage and grow our Singapore business across retail channels. This role is ideal for someone who enjoys ownership, building strong relationships, driving performance, and executing commercial strategies.
You will be responsible for sell-out performance and account-level growth, covering areas such as promotion management, assortment productivity, and demand planning support.
Key Responsibilities
1. Key Account Management - Retail (Department Stores)
- Own full commercial responsibility for key retail partners
- Analyse weekly sell-out and execute action plans
- Drive sales performance through SKU mix, pricing, and promotions
- Plan and execute in-store activations and merchandising requirements
- Prepare monthly account reviews and quarterly business plans
- Ensure pricing and promotional consistency across stores
- Conduct regular competitor benchmarking and price tracking
2. Assortment Productivity & Demand Planning Support
- Analyse assortment performance across retail accounts, including SKU productivity, category mix, and price-tier performance
- Identify fast-, medium-, and slow-moving SKUs and recommend assortment optimisation actions
- (e.g. swaps, exits, depth adjustments) to improve sell-through and revenue per SKU
- Prepare sales and demand forecasts for retail (consignment) based on historical sell-out, seasonality, and planned promotions
- Submit forecast assumptions, demand plans, and replenishment recommendations to the Sales Operations Manager for review and approval
- Plan and manage weekly retail store replenishment cycles to ensure healthy stock availability without overstocking
- Monitor stock ageing and availability, proactively flagging risks of overstock or potential stockouts
3. Promotion & Campaign Execution
- Build and negotiate promotion mechanics with retail accounts
- Coordinate artwork, assets, and timelines internally with Marketing
- Ensure all promotions are executed smoothly and accurately
- Track promotional sell-out uplift and propose improvements
- Manage promotion calendars across channels
Requirements
- 2-3 years of experience in key account management, trade marketing, e-commerce, or retail operations
- Diploma/Degree in Business, Marketing, or related field
- Strong analytical skills and ability to read sales & stock data
- Sense of ownership and initiative - not a passive coordinator
- Comfortable with planning, forecasting, and inventory decisions
- Solid communication skills for negotiations and internal coordination
- Experience managing retail buyers
- Experience managing sales promoters or field teams is an advantage
- Proficiency in Excel and working with detailed reports
Performance & Incentives
This role includes:
- Monthly sales commission
- Annual performance bonus (up to 1 month's salary)
What We Offer
- Full ownership of key accounts across offline channels
- Opportunity to directly influence business outcomes
- Supportive environment with performance incentives
- Career development within a growing brand with strong global presence
