Key Account Executive (FMCG, General Trade)

Key Responsibilities:

Account Management

• Support the management of key customer accounts to achieve sales targets
• Build strong relationships with buyers and stakeholders
• Act as the main point of contact for day-to-day account operations

Sales & Revenue Growth

• Execute sales plans and promotional activities to drive revenue growth
• Identify opportunities for upselling, cross-selling, and range expansion
• Monitor sales performance and take corrective actions where needed

Trade & Promotion Execution

• Plan and implement trade promotions, pricing strategies, and in-store activities
• Ensure timely execution of campaigns across retail channels
• Work closely with merchandising teams to optimize product visibility

Data Analysis & Reporting

• Track sales data, forecast demand, and analyze performance trends
• Prepare regular reports on account performance and insights
• Use data to support decision-making and improve outcomes

Cross-Functional Collaboration

• Coordinate with marketing, supply chain, and operations teams
• Ensure product availability, timely delivery, and issue resolution
• Support new product launches and distribution expansion

Customer Service Excellence

• Address customer queries and resolve issues promptly
• Maintain high levels of customer satisfaction and retention

Requirements:

• 1-2 years of experience in sales, account management with FMCG/retail industry background
• Experience handling modern trade or key account management is an advantage
• Strong communication and negotiation skills
• Good analytical and problem-solving abilities
• Proficiency in Excel and sales reporting tools
• Ability to multitask and work in a fast-paced environment