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manpower singapore

Junior Analyst

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  • Posted 4 months ago
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Job Description

Responsibilities

Pre-Campaign Forecasting and Strategic Planning:

  • Assist and guide teams to set realistic targets and goals based on insights in terms of incremental ROI
  • Utilize advanced analytics tools to derive actionable insights and recommendations for performance optimization
  • Collaborate with cross-functional teams to integrate data-driven decision-making into marketing strategies
  • Support A/B testing and other data-driven experiments to improve outcomes
  • Educate regional marketing teams on campaign success measurement methodologies and ensure consistent understanding and adoption across all regions
  • Prepare data for recurring QBRs, financial reviews, and senior cross-functional stakeholders

Reporting And Infrastructure

  • Build and maintain reports, CRM dashboards, and KPIs to monitor performance
  • Distill and present research and data to Marketing in the form of outlines, visualizations and presentations
  • Track campaign effectiveness through backend development tools and analytics
  • Lead data analysis by extracting meaningful insights from large and complex datasets to identify trends, areas of improvement — communicating key findings and actionable recommendations
  • Responsibilities may include SQL dataset creation & troubleshooting and dashboard development & maintenance
  • Ensure seamless communication within a complex institution encompassing multiple markets and geographic regions

Qualifications

  • Experience measuring marketing and communications campaign effectiveness based on predefined campaign success metrics (e.g., conversions, ROI, etc)
  • Deep understanding of marketing metrics with past experience in building campaign KPIs and constructing measurement and attribution frameworks
  • Proven experience working with large and complex datasets
  • Solid digital marketing analytics skills, such as but not limited to web analytics, email, machine learning, data-driven decision making, customer data management, search engine optimization, search engine marketing
  • Excellent interpersonal, communication and analytical skills, with the ability to work with and communicate complex data-driven insights to diverse audiences of varying seniority level.
  • Experience in data visualization tools such as Tableau and web analytics tools
  • Working knowledge of SQL and spreadsheets (Excel, Google Sheets)
  • Experience in advertising, digital marketing, tech platform
  • Ability to work with global and regional stakeholders across different time zones
  • Demonstrates a willingness to continually learn and improve

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About Company

Job ID: 136747155

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