Accountable for the execution of global downstream marketing strategies across JAPAC to drive achievement of top‑ andbottom‑line financial objectives. Leads regional execution, budget ownership, launch excellence, and strong alignment between Global, Regional, and Country teams to maximize commercial impact.
Key Responsibilities
Global Product Marketing Leadership
- Develop and execute strategic marketing plans to drive business growth, increase revenue, and strengthen market positioning, informed by competitive analysis, product positioning, and pricing strategy.
- Lead product marketing and sales enablement efforts across JAPAC by developing country-level marketing strategies aligned with local commercial channel objectives and customer needs.
- Ensure country plans are impactful, aligned with global strategy, and fully integrated into the Quarterly Business Planning process.
- Operate as a player-coach by taking ownership of key initiatives while effectively leveraging the capabilities and expertise of the JAPAC marketing team.
- Develops a strong regional marketing leadership bench by coaching JAPAC marketing team, embedding performance standards, and fostering a culture of accountability, collaboration, and continuous improvement.
- Ensure that only strategically aligned and operationally feasible product launches move forward.
- Adapt and deploy global content to deliver compelling customer value propositions, marketing materials, and digital campaigns, ensuring consistent branding across all channels.
- Serves as trusted partner for Regional / Global Commercial Leadership, translating commercial strategy into effective downstream marketing execution.
- Serve as a key liaison between Global Marketing, Regional Commercial Leadership, and Regional and Local Marketing teams.
- Partner closely with Marketing Communications (MarCom) to ensure adherence to corporate brand guidelines and compliance across all marketing activities.
Regional Execution & Cross-Functional Collaboration
- Provide strategic direction and operational leadership to JAPAC Product Managers, ensuring clear prioritization, robust planning, and effective country-level execution to maximize revenue and market share.
- Lead the regional Launch Excellence planning process in close collaboration with Commercial, Product Management, Regulatory Affairs, Supply Chain, and Finance.
- Support regional commercial leadership in driving supply readiness, accurate financial forecasting, launch timelines, and broader product lifecycle management.
- Collaborate with commercial teams and distributor partners to ensure marketing strategies are clearly understood and that teams are equipped with the necessary tools, training, and materials for successful execution.
- Plan and support regional conferences and events that align with and advance the overall commercial strategy.
- Work cross-functionally within the region to identify and resolve complex technical, functional, and business challenges, enabling teams to meet strategic objectives.
Market Insight, Performance Management & Optimization
- Build and maintain strong relationships with key opinion leaders (KOLs) and professional associations to inform product positioning and enhance credibility.
- Establish and manage product and campaign KPIs and dashboards to measure marketing effectiveness and inform data-driven optimization.
- Owns marketing effectiveness outcomes, using data and insight to continuously optimize growth, investment, and execution quality.
- Partner with the Global Market Insights team to analyze market dynamics, regional specificities, and go-to-market strategies to support successful market entry and growth.
- Monitor competitive activity following product launches and proactively initiate response strategies to mitigate competitive threats.
- Ensure third-party support needs are regularly assessed and escalated to the Third-Party Governance team to ensure product continuity and risk mitigation.
- Collaborate with Service teams to enhance the customer service experience for assigned product lines while improving service profitability.
- Perform other duties as assigned by management.
