Integrated Marketing Manager (paid media, a China dating app/internet industry)

We are seeking a Integrated Marketing Manager, User Growth (Paid Media) to drive global user acquisition, activation, and retention through data-driven growth strategies and experimentation.

Key Responsibilitie

• Plan, execute, and optimize performance marketing campaigns across major digital advertising channels, including strategy, creatives, and budget allocation: Google Ads, Meta Ads and TikTok Ad
• Analyze performance metrics (CPA, CTR, CVR, ROI, retention) and drive continuous optimization
• Partner with data teams to define growth metrics, dashboards, and monitoring systems
• Lead growth experiments using funnel analysis, user segmentation, and A/B testing to improve key growth metrics
• Collaborate cross-functionally to standardize growth and experimentation processes

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Requiremen

• Bachelor's degree or above; STEM background preferrence
• Strong analytical skills with hands-on experience in at least one major advertising platform
• Solid understanding of growth frameworks (e.g. AARRR) and experimentation methodologies.
• Mandarin speaking is mandatory, as the role involves frequent communication with stakeholders based in China.
• Fluent in English; strong communication and stakeholder management skills.
• Self-driven, results-oriented, and able to independently drive project

Nice to Have

• Experience with global or social/content-based products.
• Experience running international campaigns (e.g. Southeast Asia, Africa, Latin America
• Exposure to multi-channel growth methods such as SEO, ASO, KOL/KOC
• Proven track record of leading growth initiatives with measurable results.

EA Licence No: 19C9807

Reg No: R1982385