We are seeking a Product Manager, User Growth (Paid Media) to drive global user acquisition, activation, and retention through data-driven growth strategies and experimentation.
Key Responsibilitie
- sPlan, execute, and optimize performance marketing campaigns across major digital advertising channels, including strategy, creatives, and budget allocation: Google Ads, Meta Ads and TikTok Ad
- sAnalyze performance metrics (CPA, CTR, CVR, ROI, retention) and drive continuous optimization
- .Partner with data teams to define growth metrics, dashboards, and monitoring systems
- .Lead growth experiments using funnel analysis, user segmentation, and A/B testing to improve key growth metrics
- .Collaborate cross-functionally to standardize growth and experimentation processes
.
Requiremen
- tsBachelor's degree or above; STEM background preferre
- d.Strong analytical skills with hands-on experience in at least one major advertising platfo
- rmSolid understanding of growth frameworks (e.g. AARRR) and experimentation methodologie
- s.Mandarin speaking is mandatory, as the role involves frequent communication with stakeholders based in Chin
- a.Fluent in English; strong communication and stakeholder management skill
- s.Self-driven, results-oriented, and able to independently drive project
s.
Nice to H
- aveExperience with global or social/content-based produc
- ts.Experience running international campaigns (e.g. Southeast Asia, Africa, Latin Americ
- a).Exposure to multi-channel growth methods such as SEO, ASO, KOL/K
- OC.Proven track record of leading growth initiatives with measurable resul
ts.
EA Licence No: 19C9807 | Registration ID: R198
2385
