Instructor - Digital Marketing

About Vertical Institute

Vertical Institute is a premier provider of upskilling programs in Singapore, focused on equipping professionals with practical skills in emerging fields. Our courses are designed and delivered by industry experts to ensure learners gain job-ready competencies that align with market needs.

We are currently seeking experienced professionals to join us as Digital Marketing Instructors.

About the Course

Vertical Institute's Digital Marketing Course provides professionals with a strong foundation in modern digital marketing strategies, including:

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Google Ads and Google Analytics
• Social media content optimization
• Campaign tracking and performance analysis

The course is conducted via live Zoom sessions, typically during weekday evenings or weekends, led by instructors with real-world experience.

Key Responsibilities

• Conduct live online lessons in digital marketing using Zoom
• Deliver engaging and beginner-friendly sessions on:
• SEO best practices
• Google Ads and SEM campaign management
• Google Analytics and performance tracking
• Social media marketing strategies
• Use real-world examples and case studies to guide learners through marketing concepts
• Provide mentorship and feedback to support student learning
• Continuously refine teaching approaches based on feedback

Requirements

• Minimum 5 years of experience in the Finance industry, applying digital marketing techniques
• Strong expertise in digital marketing tools and platforms, including:

Google Ads
Google Analytics
SEO/SEM platforms
Social media ad management tools

• Excellent communication and instructional skills, with the ability to simplify complex marketing concepts
• Confident Zoom facilitator with a professional remote teaching setup (camera, microphone, stable internet)
• Prior teaching or training experience is an advantage