Company Overview:
ACCSS Digital is a dynamic and innovative Digital Advertising Agency dedicated to helping clients achieve their marketing goals through data-driven insights and creative solutions. As an Insights Analyst for Advertising, you will play a pivotal role in uncovering actionable intelligence from data, empowering our team to deliver highly effective and targeted advertising campaigns.
Job Overview:
We are seeking a highly analytical and motivated Insights Analyst with a passion for advertising and a strong aptitude for data analysis. The ideal candidate will have a keen eye for detail and possess the ability to translate complex data into actionable insights. You will work closely with cross-functional teams, including business development, creative, and strategy, to optimize creative and content strategies, advertising strategies, enhance campaign performance, and drive growth for our clients. You will develop and implement research studies that provide foundational learning to inform business/product strategy, product development, as well as insights/measurement to inform and measure GTM (go-to-market) strategy and campaigns. You understand consumers, and have the ability to link insights to strategy and translate complex ideas into simple and intuitive communications. You are also a thought leader who is curious and passionate about data.
Key Responsibilities:
Data Analysis and Insights Generation:
- Collect and analyze organic and advertising data from various sources, including our Proprietary Business Intelligence platform, Social Media Listening platforms, social media, website analytics, ad platforms, etc.
- Identify trends, patterns, and performance metrics to provide actionable insights to internal teams and clients.
- Collaborate with the business development team, the creative team, and advertising operations team to develop data-driven strategies that align with client objectives.
- Conduct market research to identify emerging trends, industry benchmarks, and potential growth opportunities.
- Analyze competitors advertising strategies and performance to inform our approach and maintain a competitive edge.
- Break down complex data into simple concepts, by combining your technical and analytical skills with a curiosity and passion for storytelling and marketing
Campaign Performance Evaluation:
- Work with business development team to ensure insights and recommendations are in line with client's objectives and goals and drive toward winning pitches.
- Work with Creative and Content team to ensure insights and recommendations are delivered well for team to develop creatives and contents to precision.
- Work with Advertising Ops team to monitor and evaluate the effectiveness of advertising campaigns in real-time.
- Work with creative, content, and advertising ops team to use insights to conduct A/B testing and other experiments to optimize ad campaigns, ad creatives, targeting, and messaging.
- Produce comprehensive reports and dashboards to communicate campaign results and recommendations to stakeholders.
Data Visualization:
- Create visually compelling and easy-to-understand data visualizations, charts, and graphs to communicate insights effectively.
- Present findings and recommendations to internal teams and clients in a clear and concise manner.
Data Quality and Maintenance:
- Ensure data accuracy and integrity by performing regular data validation and cleaning processes.
Continuous Improvement:
- Stay updated with the latest trends and advancements in the advertising and data analytics industry.
- Suggest and implement process improvements to enhance data analysis and reporting efficiency.
Qualifications:
- Bachelor's degree in Marketing, Advertising, Business, Statistics, Data Science, or a related field.
- Working experience in data analysis and insights generation within the advertising or marketing domain.
- Proficiency in data analysis tools such as Excel, Google Analytics, Adobe Analytics, SQL, business intelligence tools, social listening tools and data visualization platforms (e.g., Tableau, Power BI, Dataroma etc).
- Strong analytical mindset with the ability to interpret complex data and draw actionable conclusions.
- Excellent communication and presentation skills to effectively convey insights to diverse stakeholders.
- Adept at managing multiple projects simultaneously and meeting deadlines in a fast-paced environment.
- Strong business acumen and excellent problem-solving, strategy, and analytical skills
- Familiarity with advertising platforms (e.g., Google Ads, Meta Ads, programmatic ads, etc) and ad tracking tools is a plus.
- Deep interest in online advertising, digital media consumption patterns, and branding measurement is a plus.
Join our team of passionate professionals and help shape the advertising landscape with data-driven strategies and creative excellence. Apply now to make a significant impact on our clients success and grow your career as an Insights Analyst for Advertising at ACCSS Digital.
