Developed an IT strategy and roadmap to facilitate the use of digital technologies within the organization to enable the smooth launch of business in all countries
Implemented POS, ERP, Mobile App with Loyalty CRM, Mobile ordering within 6 months, including selection of the tool, internal approvals on business case, finalization of vendor, and project implementation as per business expectations.
Further implementations include Power BI Analytics, Kiosk ordering, third-party delivery integration with Grab, Food panda and Deliveroo.
Responsible for 30% Loyal customer base with 120k Mobile App downloads.
Overall, digital business contributes more than 60%
Deployed end-to-end AI automation for customer service, achieving 80% reduction in support costs and enhanced review scores.
