Influencer Marketing Manager

Company Description Boom Digital Media is a creative and media agency specializing in vertical video content that drives stories and conversations on social platforms. With an in-house production crew, the team partners closely with clients from concept development through production and publication. The company is a strong player in the social media space, having built an audience of over 40 million followers and generated 10 billion video views in the past year. Applicants can expect to join a fast-growing, content-focused organization that values innovation, collaboration, and measurable impact for its clients.

Role Description The Influencer Marketing Manager is a full-time, hybrid role based in Singapore, with flexibility for partial work from home. This role is responsible for identifying, onboarding, and managing relationships with influencers across key social platforms, ensuring alignment with client goals and brand guidelines. Day-to-day tasks include planning and executing influencer campaigns, negotiating contracts, coordinating content production schedules, and monitoring campaign performance. The Influencer Marketing Manager will collaborate with internal creative, production, and account teams to develop impactful influencer strategies and content concepts. The role also involves analyzing campaign data, preparing performance reports, and recommending optimizations and new partnership opportunities to drive growth.

Qualifications

• Influencer marketing expertise, including sourcing, vetting, and managing creators across platforms such as TikTok, Instagram, and YouTube.
• Strong campaign planning and coordination skills, including brief development, timeline management, and cross-functional collaboration.
• Experience with social media and digital marketing, including understanding audience behavior, trends, and platform best practices.
• Ability to analyze performance metrics, translate data into insights, and optimize campaigns for reach, engagement, and ROI.
• Excellent communication, negotiation, and relationship-building skills with both internal stakeholders and external partners.
• Demonstrated creativity in developing influencer-led concepts and content that align with brand narratives and objectives.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment.
• Bachelor's degree in Marketing, Communications, Media, Business, or a related field, or equivalent relevant experience.
• Prior experience in an agency or social-first environment is an advantage; familiarity with the Singapore and regional markets is beneficial.