Company Description
Publicis Groupe is a global leader in communication.
The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.
Overview
Publicis Groupe are looking for a dynamic and visionary APAC Influencer Lead to spearhead the development and regional expansion of our influencer marketing offering.
This role will own the rollout of our Influencer practice across APAC markets, establishing scalable frameworks and partnerships to ensure consistency, creativity, and commercial success.
This is a strategic leadership position that combines deep influencer marketing expertise with strong operational capabilities and a growth mindset.
Responsibilities
- Regional lead for our influencer offerings across Publicis Media
- Define and continuously evolve our global influencer marketing strategy and positioning in APAC
- Offer credible thought leadership and point of view on the industry and the role of influencer marketing within the macro marketing ecosystem
- Provide subject matter expertise and advise agencies and clients regionally on best practices for winning influencer strategies
- Provide strategic narrative on relative roles and interplay between paid, earned, shared and owned channels
- Well versed in competitive offerings to provide strategic consultancy to clients assessing tech and services providers in influencer space
- Be the face of the brand for APAC Influencer practice in new business, client meetings and industry events, sought as a thought leader and innovator
- Lead strategic go to market narrative for Groupe assets in the influencer space and support enablement and consistency across markets
- Coordinate and act as lead in multi-market proposals and pitches
- Contribute to multi-market commercial, staffing and pricing proposals with experience across a variety of SaaS + Services and bundled pricing models
- Support integration of newly acquired influencer businesses into the Groupe
- Act as Center of Excellence resource for markets and client leads with strong industry relationships directly with clients and key suppliers in the ecosystem
- Data and tech savvy, experienced with harnessing the impact of AI and articulate in the application and impact of data in the creator and influencer space
Qualifications
- Ability to work in highly matrixed organization and successful in managing teams with indirect influence
- 10+ year experience in combination of: Advertising Agency, Social/Affiliate/Performance/Influencer/Creator specific technology and service providers, Client/Brand side influencer strategy/in house
- Proven track record launching or scaling influencer offerings across multiple markets
- Deep understanding of social and influencer ecosystems and platform dynamics in APAC. Key markets are Australia, India and China
- Strong leadership, project management and communication skills
- Experience building scalable franchise-style models is a plus
Additional Information
CRITICAL SKILLS
- LEADERSHIP
- CHANGE AGENT
- COMMUNICATION, CONNECTOR & COLLABORATOR
Company Values
TRUST - Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty
TALENT - This is first and foremost a people business. We are committed to ensuring Publicis Groupe is a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client's business
TRANSFORMATION - True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business
