Heritage Collection Hospitality Social Media Marketing Executive

About Us:

Heritage Collection is a homegrown boutique hotel management group which started in 2011. Living up to our namesake, we are dedicated to preserving Singapore's rich history and culture by making our heritage districts relevant for future generations. For us, relevance is achieved by a pragmatic balance of heritage conservation and innovation. We are passionate about helping our guests discover a sense of place in the cities they visit.

About this role:

You will join our Singapore Sales and Marketing team and will be tasked with content creation and social media management for various social media platforms. We are looking for a proactive and digitally savvy Marketing Executive who is able to identify, engage, and build strong relationships with social media influencers. The ideal candidate is not just familiar with content creation for XiaoHongShu, Instagram and TikTok but also confident in communication and negotiation.

Your Responsibilities:

• Conduct regular research and stay updated on market conditions and trends in social media
• Identify, research, and connect with relevant content creators
• Create and execute a content calendar specific to hospitality and lifestyle themes
• Monitor performance and prepare performance reports and provide insights for growth strategies
• Maintain an organized database of campaign records
• Respond in a very timely manner to comments and enquiries

What we are looking for:

• Diploma or Bachelor's Degree in Marketing, Communications, Business, Mass Communication, Media Studies, Public Relations, or a related field. Fresh graduates are welcomed
• Strong familiarity with XiaoHongShu, Instagram, TikTok and Google (features, trends, algorithms, and creator ecosystem)
• High proficiency in content creation tools (e.g., Canva or similar).
• Fluent and confident in spoken and written English and Chinese
• Strong interpersonal and communication skills
• Organized, detail-oriented, and able to manage multiple campaigns simultaneously
• Self-motivated and proactive in sourcing new marketing opportunities
• Good understanding of engagement metrics and campaign performance tracking
• Experience with Search Engine Optimisation (SEO) is a plus
• Strong portfolio in content creation

Benefits

Competitive Starting Salary of $3,500-$3,700

Supportive environment where you can propose and produce content

Ability to produce out-of-the-box content when supported by market research

How to apply:

Interested candidates MUST email their resume and portfolio.

Please email your application to[Confidential Information] and [HIDDEN TEXT] with the subject line Hospitality Social Media Marketing Executive.

**Only candidates who email their resume and portfolio will be considered and only shortlisted candidates will be contacted.