Head, Product Marketing

To lead the go-to-market strategy and develop marketing initiatives for new products and propositions across our various lines of business to meet our revenue objectives.

You will be responsible for leading the Product Marketing team to achieve the following:

• Develop suite of compelling consumer and distributor product marketing assets for all lines of business including Life, General and High Net Worth
• Develop marketing campaigns to drive awareness, consideration and sales of our products & propositions to meet the revenue targets for our products
• Manage media & campaign planning to optimize our budgets and ROI of marketing spend
• Execute content marketing efforts to educate audiences on our propositions and serve as a funnel for product discovery and consideration
• Collaborate with customer research and product proposition teams to develop clear value propositions across our range of solutions & services
• Mentor and develop the team to build functional competencies, develop career growth and foster collaboration across the company

We are looking for people who

• Marketing professional with a min of 15years of relevant working experience with proven leadership ability inleading teams
• Ability to distil complex ideas into clear actionable marketing plans and creatives
• Experience in financial services with insurance knowledge will be an advantage
• Possess ability to write well and craft compelling narratives that drive engagement
• Demonstrated track record of creativity and marketing innovation to achieve business goals.

How you succeed

• Champion and embody our Core Values in everyday tasks and interactions.
• Demonstrate high level of integrity and accountability.
• Take initiative to drive improvements and embrace change.
• Take accountability of business and regulatory compliance risks, implementing measures to mitigate them effectively.
• Keep abreast with industry trends, regulatory compliance, and emerging threats and technologies to understand and highlight potential concerns/ risks to safeguard our company proactively.

Who we are

Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16million policyholders, including 12.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels - a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei.

The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of AA- by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia.

Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world's most highly-rated banks, with an Aa1 rating from Moody's and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World's Top 50Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.

To all recruitment agencies: Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes.