Head of Sales and Marketing

A established real estate development group is seeking a Head of Residential Sales & Marketing to lead the commercial strategy and execution for a portfolio of premium residential developments.This role will be responsible for driving sales performance, strengthening brand positioning, and delivering a differentiated customer experience across multiple projects. The position requires strong commercial leadership, market insight, and experience engaging sophisticated domestic and international buyers.

Key Responsibilities
Sales & Commercial Strategy

• Develop and execute end-to-end sales and marketing strategies for high-end and lifestyle-oriented residential developments.
• Define target segmentation, pricing strategy, inventory phasing, and value propositions aligned with project positioning and market conditions.
• Conduct ongoing market and competitor analysis to guide launch timing and absorption strategies.

Revenue Leadership

• Set and drive sales targets, absorption rates, and revenue forecasts across project launches and sales phases.
• Lead, mentor, and manage internal sales teams and appointed agencies to ensure consistent performance delivery.
• Build strong partnerships with property agencies, brokers, and private client networks.
• Oversee CRM systems, pipeline management, and reporting discipline.

Marketing & Brand Positioning

• Lead integrated marketing campaigns across digital, experiential, PR, and traditional channels.
• Oversee development of marketing collateral, show suites, digital assets, and launch events.
• Ensure cohesive brand positioning while tailoring project narratives to distinct target audiences.

Customer Engagement

• Drive a seamless customer journey from initial engagement through completion.
• Curate relationship-building initiatives and exclusive preview events for priority buyers.
• Establish post-sale engagement frameworks to enhance satisfaction and referral networks.

Governance & Reporting

• Provide regular performance reporting to senior management.
• Ensure compliance with applicable industry regulations, advertising standards, and internal governance processes.
• Maintain oversight of pricing approvals, documentation integrity, and sales controls.

Candidate Profile

• Degree in Real Estate, Marketing, Business or related discipline.
• 15+ years experience in residential sales and marketing, with a track record delivering premium or high-value project launches.
• Proven ability to lead and scale high-performing sales teams and agency networks.
• Strong commercial acumen and understanding of sophisticated buyer behaviour.
• Experience with mixed-use or branded residential concepts is advantageous.