Head of Product Marketing

Role summary

You will shape how Fullerton presents, positions and grows its investment products in the market. You will bring market insight into product strategy and turn complex investment ideas into clear, differentiated propositions for clients and distributors.

Reporting to the Head of Marketing and Communications, you will work closely with internal stakeholders across divisions including Investment, Product, Client Solutions, and Legal and Compliance, to build the product marketing discipline and raise the standard of investment-led marketing across the firm.

This role combines market insight, product strategy and technical storytelling. It is suited to someone who wants to influence both what we take to market and how we explain its value.

Key duties and responsibilities

• Set the product marketing strategy for Fullerton's priority investment capabilities, strategies and funds, aligned with the firm's business, distribution and growth priorities.
• Own market and client insight by analysing investor needs, market trends, competitor positioning and distribution feedback to identify opportunities and inform product priorities.
• Define differentiated product positioning and propositions, including target audiences, client needs, competitive differentiation, reasons to invest and core messaging for each priority strategy.
• Lead go-to-market strategy for new fund launches, product enhancements and repositioning initiatives, coordinating across Investments, Product, Distribution, Marketing and Communications.
• Translate investment expertise into compelling commercial narratives, ensuring complex investment strategies are communicated clearly, consistently and in a way that resonates with clients and distributors.
• Partner closely with Sales and Client Solutions to identify client opportunities, understand barriers to product adoption and equip teams with the investment stories, product decks, talking points and other tools required to win business.
• Own the product marketing content framework, ensuring product presentations, campaign materials, digital content and other sales-enablement materials tell a consistent and differentiated story across markets and channels.
• Maintain strong competitive intelligence, monitoring competitor products, positioning, messaging, market developments and investor trends to identify opportunities and strengthen Fullerton's competitive differentiation.
• Drive product lifecycle marketing, determining how priority products should be launched, built, sustained, repositioned or reactivated as market conditions and client needs evolve.
• Influence senior stakeholders across Investments, Product, Distribution, Marketing and Communications on product priorities, market opportunities and go-to-market decisions.
• Measure commercial effectiveness through market feedback, client engagement, product adoption, qualified opportunities, pipeline and flows, using these insights to continually sharpen product strategy and marketing investment.
• Build and champion the product marketing discipline across Fullerton, establishing best practices, frameworks and standards that raise the quality and commercial effectiveness of investment-led marketing.

Education qualification

• Bachelor's degree in Finance, Business, Marketing, Communications or a related discipline from a reputable institution.
• Professional investment qualification such as CFA is preferred.

Experience and skills

• At least 8 to 12 years of relevant experience in asset management, investment product development, product marketing, investment communications, client solutions, sales enablement, RFPs or a related field.
• Strong knowledge of investment products, asset classes and investment processes.
• Experience in translating complex investment concepts into clear and persuasive content.
• Experience in developing product positioning and go-to-market plans.
• Strong understanding of institutional and intermediary client needs.
• Strong commercial judgement and market awareness.
• Excellent written and verbal communication skills.
• Ability to write with clarity and structure. The individual must be able to simplify complex subject matter without losing technical accuracy.
• Strong stakeholder management skills and the ability to work with senior Investment, Product, Sales and Marketing stakeholders.
• Ability to manage several priorities and deliver high-quality work within deadlines.
• High attention to detail and strong numerical aptitude.
• Good understanding of investment management regulation and content approval requirements.
• Proficiency in Microsoft Office. Experience with content management or marketing technology platforms is preferred.