We are seeking a driven and strategic Product Marketing Manager to join our team. In this role, you will play a key part in shaping the success of our product portfolio by managing go-to-market strategies, product lifecycle activities, and cross-functional coordination. You will work closely with Sales, Marketing, Supply Chain, and Pricing teams to increase product adoption, market share, and profitability.
Product lifecycle Management Responsibility
- :Product-based Campaign
- sDevelop and launch product campaign
- sAlign with cross-functional team (e.g., Product Supply, Pricing) to ensure smooth launch of product campaign
- sTake ownership to ensure implementation (e.g., Product Benefits Training for Sales, etc.) and monitoring of launch plans, including activities for Sales, Marketing, Product Supply, etc
- .Product Care and phase-ou
- tImplement product portfolio management capabilities to drive processes such as re-launch, re-positioning, phase-in/phase out, data management, etc. in consultation with RPM team
- .Product idea to realizatio
- nInstitute a systematic process to collect and evaluate product requirements and feedback from the marke
- tSupport definition of product priorities based on Festo values, Festo positioning, and market needs with various stakeholders (Industry Segment and Cluster teams
- )As necessary, work with Global Product Management and/or Regional TECs to ensure an efficient and effective product development cycl
- eProduct Steerin
- gWorking with the BDM to take the monitoring of sales performance and translate gaps into sales action
- sWorking with the BDM on sales incentives and key focusses to drive sales
- .Develops local target applications with Application Engineer
- .Defines local demands on Processes and Tools requirement
s
Lead the cluster product marketing te
- amSetting Goals and Objectives: Defining clear goals and objectives for the team and aligning them with Sales Cluster and Global goal
- s.Leading and Directing: Providing guidance, direction, and support to the tea
- m.Building Relationships: Fostering strong relationships with team members and stakeholder
- s.Managing Performance: Evaluating team performance, providing feedback, and coaching team member
- s.Developing Talent: Identifying and developing the skills and potential of team membe
rs
Collaborate with relevant cluster and country functions in achieving the right product mi
- x. Establish the right pricing corridor for new product launch along cluster pricing t
- eamTeam up with cluster digital marketing and offline marketing team to promote the focussed produ
- ctsSupport supply chain team in demand planning based on the demand from mar
- ketSupport the technical sales and application team in developing the training material for sa
les
Job Requireme
- nts:Bachelor&aposs degree in Engineering, Business, Marketing or related field (Masters is a p
- lus)Minimum 5 years experience in product or technical marketing, preferably in industrial/automation sec
- torsStrong understanding of product lifecycle management and campaign execu
- tionAnalytical with ability to interpret sales and market
- dataExcellent communication and stakeholder management sk
- illsProficient in MS Office; experience with CRM and marketing tools is an advan
tage
