Our client, a leading beauty retail group, is seeking a Head of Marketing (Singapore & Malaysia) to lead strategic brand and commercial growth across two key Southeast Asian markets. This role will be responsible for driving integrated marketing strategies, strengthening brand equity, and delivering impactful campaigns that enhance customer engagement and business performance.
Responsibilities
- Lead the overall marketing strategy and execution across Singapore and Malaysia, aligning with regional and global objectives.
- Drive brand positioning, ensuring consistency across all channels including retail, digital, CRM, and social platforms.
- Oversee the planning and execution of integrated marketing campaigns to drive traffic, conversion, and customer loyalty.
- Collaborate with cross-functional teams including Merchandising, E-Commerce, CRM, and Retail Operations to deliver business goals.
- Analyze market trends, customer insights, and campaign performance to optimize marketing effectiveness.
- Manage marketing budgets, ensuring strong ROI and efficient allocation of resources.
- Lead, coach, and develop a high-performing marketing team across both markets.
- Build and maintain relationships with key partners, media, and stakeholders to strengthen brand presence.
Requirements
- Proven experience in a senior marketing leadership role within a multi-brand retail organisation
- Strong strategic and commercial mindset with the ability to translate insights into impactful marketing initiatives.
- Experience managing multi-market teams and campaigns across Southeast Asia is highly advantageous.
- Strong understanding of omnichannel marketing including digital, CRM, and retail activations.
- Excellent leadership, communication, and stakeholder management skills.
- Data-driven with strong analytical capabilities and focus on performance outcomes.
To Apply
Please submit your resume (in MS Word format) to Warren at [Confidential Information], quoting the job title and reference number WA26067.
Due to the high volume of applicants for this role, we regret that only shortlisted candidates will be notified.
(License No: 21S0597; Registration No: R1876586)
