Head of Marketing

Why Join Us

This is a high-impact leadership position offering the autonomy to shape the future of marketing within the organisation - spanning brand and storytelling, growth initiatives, lifecycle engagement, and community development.

The Head of Marketing will be responsible for developing a future-ready marketing organisation that integrates brand management, growth strategy, lifecycle marketing, partnerships, and community-building - while continuing to optimise existing performance channels. You will lead a multi-disciplinary team and work closely with cross-functional stakeholders to drive sustainable user growth and revenue expansion. The decisions made in this role will directly influence the company's growth, over the next 3-5 years.

What You'll Lead

. Build and scale consumer lifecycle & retention capabilities

. Own full-funnel marketing across brand, growth, lifecycle and performance

. Drive user growth, experimentation, and growth loops

. Define and elevate brand strategy, positioning, and storytelling

. Lead GTM strategy for new features, products, and revenue lines

. Lead integrated brand and acquisition campaigns across digital and offline

. Manage marketing budget, forecasting, channel ROI and measurement frameworks

. Mentor and develop high-performing marketing team

. Build new capabilities: Growth, brand, lifecycle. affiliate/ influencer

. Develop viral, affiliate, influencer & community marketing engines

. Strengthen CRM segmentation, automation, and lifecycle journeys

. Oversee paid marketing, SEO, social, and omnichannel campaigns

. Partner closely with Product, Data, Sales, Media, and Editorial teams

. Any other duties assigned from time to time

Job Requirements

Must-Haves

. 8+ years in marketing, ideally in tech, platforms, e-commerce, or marketplaces

. Strong martech and analytics skillset (CRM, CDP, automation, attribution, GA4, funnels, cohorts)

. Proven success in user acquisition, onboarding, engagement, and retention

. Hands-on experience with lifecycle marketing and growth frameworks

. Strong brand strategy and creative storytelling capabilities

. Experience leading GTM for product/features

. Ability to coach, mentor, and upskill marketing teams

. Strong cross-functional collaboration with Product, Data, Sales, Media, Editorial

. Experience managing budgets, ROI, and performance across channels

. Strong track record building new functions from scratch (growth, lifecycle, brand, affiliate, influencer)

Nice-To-Haves

. Experience in a multi-sided marketplace

. Background in community, influencer, affiliate, or partnership marketing

. Familiarity with AI-driven marketing workflows

. Experience in media + commerce hybrid organisations

. Passion for cars or understanding of the automotive lifecycle

. Comfortable with brand safety, Public Relation management and crisis comms