Head of Marketing Services & Events Platform (B2B)

Job Title Options

* Head of Marketing Services & EventOS

* Business Unit Director – Marketing & Events Tech

* Head of Integrated Marketing & Event Solutions

Role Purpose

To lead and scale HDFX's Marketing Services and B2B Events Platform, transforming the company from an execution-led business into a tech-enabled, integrated marketing and events solutions provider.

This role owns:

* Marketing services revenue growth

* Development and commercialisation of the events planning & management platform

* Integration of digital tools, data, and automation into client solutions

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Key Responsibilities

1. Business Unit Leadership & Growth

* Own full budget for Marketing Services & Events Platform

* Develop and execute a 3-year growth roadmap

* Build scalable service offerings across:

  * Marketing services 

  * Campaign strategy

  * Event technology solutions

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2. Events Platform Development

* Lead the conceptualisation and rollout of HDFX's B2B event planning platform

* Ensure platform delivers:

  * Event planning workflows

  * Budgeting & timelines

  * Compliance & permit guidance (especially SG/MY)

* Work with tech partners/vendors to build USP and scale

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3. Client Solutions & Integration

* Design end-to-end solutions combining:

  * Events

  * Marketing

  * Digital tools

* Partner with Country Leads to support major pitches

* Drive retainer-based engagements, not just project work

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4. Team Building & Leadership

* Ensure strong accountability on business unit performance through team work and collaboration within the organisation 

* Build a high-performance, commercially driven team

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5. Innovation & Market Positioning

* Position HDFX as a thought leader in event innovation

* Continuous innovation and development of technology for competitive advantage 

* Identify trends in:

  * Event tech

  * Hybrid/virtual experiences

  * Data-driven marketing

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KPIs

* Revenue growth (Marketing Services + Platform)

* Platform adoption rate (clients onboarded)

* Gross margin improvement

* % of retainer vs project revenue

* New client acquisition via integrated solutions

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Ideal Candidate Profile

* 8–12 years in:

  * Marketing agency / integrated marketing

  * Event tech 

* Proven experience building or scaling new business units

* Strong commercial mindset (not just creative/operational)

* Experience working with regional clients (SEA preferred)

* Ability to bridge:

  Strategy + Execution + Technology

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What Success Looks Like (12–18 Months)

* Events platform launched (MVP → commercial use)

* Marketing services contributing significant % of total revenue

* At least 3–5 major integrated clients retained

* HDFX repositioned as solutions partner, not vendor