Head of Marketing (Payments)

Head of Marketing

About the Role

We are looking for an experienced Head of Marketing to lead and elevate our global brand, marketing, and public presence across the fintech, payments, and Web3 ecosystem.

You will shape the company's positioning, drive brand awareness and community growth, and translate marketing initiatives into measurable commercial outcomes including pipeline generation, strategic partnerships, customer engagement, and talent attraction.

Key Responsibilities

• Own the company's global brand strategy, positioning, messaging, and brand identity.
• Lead PR and corporate communications, including media relations, thought leadership, corporate announcements, and crisis communications.
• Develop and manage the company's events and industry presence, including major fintech and Web3 conferences, partner events, and community activities.
• Drive social media and content strategy across LinkedIn, X, Instagram, YouTube, and relevant regional platforms.
• Build and grow merchant, partner, and customer communities, including advocacy, referral, ambassador, and co-marketing programmes.
• Lead a team of 3–5 marketing professionals across PR, content, social, brand, and events.
• Own the marketing budget, agencies, vendors, and marketing KPIs.
• Work closely with Sales, Product, Legal, and Compliance to ensure marketing activities support business objectives and regulatory requirements.
• Build strong relationships with fintech, payments, Web3, digital asset media, KOLs, and industry partners across Southeast Asia and Greater China.

Requirements

• 8+ years of marketing experience, with at least 3 years in a leadership role.
• Strong experience in fintech, payments, banking, Web3, cryptocurrency, or digital assets.
• Broad marketing experience across brand, PR, events, social media, content, and community.
• Experience working within a regulated financial services environment.
• Strong regional experience across Southeast Asia and/or Greater China.
• Strong commercial mindset with the ability to connect marketing activities to measurable business outcomes.
• Hands-on, entrepreneurial, and comfortable working in a fast-paced scale-up environment.
• Willingness to travel across the region.

Preferred

• Strong network across fintech, payments, Web3, and digital asset media, KOLs, and industry influencers.
• Experience launching or scaling a brand in a new market or jurisdiction.
• Experience with merchant acquiring, payment cards, stablecoins, digital payments, or financial infrastructure.
• Experience marketing products operating under financial regulatory requirements.

Regret to inform that only shortlisted candidates will be notified.

www.dadaconsultants.com

EA Registration Number: R1878287

Business Registration Number: 201735941W.