Head of Marketing

Analyze local market and consumer data provide daily support to the countries and influence the brand strategy in the countries feed international teams with local findings

- Collect and analyse consumer and market insights, share findings with the zone to ensure the consistency of new developments and marketing mix (IMC/360/Digital/Retail) with the countries needs

- Provide daily support to the countries to make the link between international and country teams animate them and provide advice and expertise on the category, relay information and strategy

- Assist countries to create the right angle of attack locally to integrated, engaging consumer brand experiences

- Assist countries to animate pillar products and to monitor core catalogue

- Develop marketing and category expertise within the countries, in particular by sharing zone and country best practices

- Make recommendations on the category to feed into the zone strategy

- Effectively prepare clear messages for the senior management to present to senior management

Specific to selective divisions:

- Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand

- Assess compliance of marketing materials (artworks, imagery, digital, point of sales) and proper implementation of retail recommendations