Head of Marketing, Growth Business
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Job Description
- Marketing Strategy & Leadership
- Set and own the marketing strategy for the Growth Business, aligned to the growth roadmap and revenue targets across all business lines.
- Translate business goals into integrated marketing plans spanning brand, performance and demand generation, campaigns, and creative.
- Own the GB marketing budget across the portfolio, allocating for impact and holding the function to clear return on investment.
- Serve as the marketing lead within the Growth Business leadership team, bringing marketing insight into business and growth decisions.
- Brand & Positioning
- Own and steward the Changemakers and wider Growth Business brand portfolio, ensuring a distinctive, consistent, and cohesive identity across all lines and touchpoints.
- Set brand and positioning direction for new concepts, programmes, and partnerships.
- Ensure brand standards are upheld across all marketing, campaigns, and creative.
- Demand Generation & Campaigns
- Own the demand generation engine across all business lines, driving awareness, enquiry, and enrolment through performance marketing and integrated campaigns.
- Lead go-to-market and campaign strategy for the portfolio, ensuring brand and performance work as one to build the brand and drive demand.
- Be accountable for marketing's contribution to enquiry and enrolment outcomes, working hand in hand with the enrolment teams and, on retention and lifecycle, with BCM.
- Team Leadership
- Lead, develop, and grow the Growth Business marketing team, spanning brand, creative and partnerships, performance marketing, and brand and campaigns.
- Set team priorities and targets, manage performance, and build individual and collective capability.
- Coordinate the marketing calendar, resourcing, and delivery across all business lines.
- Create a high-performing, collaborative culture within a build-phase team.
- Stakeholder & Cross-Functional Leadership
- Partner with the Brand & Marketing Department (BCM), which owns CRM marketing and the CLV KPI, along with PR, social media content, and website management for GB, ensuring a clean handshake where GB sets brand and campaign direction and BCM amplifies through the channels it holds.
- Partner with the enrolment leads across CEB, CAE, and SEED, and with business line owners, to align marketing with business needs and conversion goals.
- Work with internal functions, including IT and Finance, to secure the support and systems the function needs.
- Manage external agencies, platforms, and partners to extend the team's capacity and capability.
- Data, Insight & Optimisation
- Own marketing analytics, campaign dashboards, and performance reporting for GB's brand, campaign, and demand generation activity.
- Use data and insight to optimise brand, campaign, channel, and demand generation performance over time.
- Work with BCM on the end-to-end funnel view, drawing on the CRM and CLV data BCM holds, and report marketing performance and pipeline to the CGO and Growth Business leadership.
- Growth & New Business Support
- Support the marketing of new concepts, programmes, and market entry across segments and new markets.
- Contribute marketing input into new business, partnership, and M&A opportunities across the Growth portfolio.
- Bachelor's degree in Marketing, Business, Communications, or a related discipline.
- Minimum 8 years marketing experience with a track record of leading teams and owning brand, demand generation, and campaigns, ideally in a multi-brand or portfolio environment.Proven breadth across brand, demand generation, and digital and performance marketing, with a working understanding of CRM and lifecycle marketing to partner effectively with BCM.
- Demonstrated people leadership, with the ability to build and develop a small, high-performing team.
- Experience owning a marketing budget and delivering measurable return on investment.
- Strong strategic thinking paired with the willingness to be hands-on in a lean team.
- Excellent stakeholder management and communication skills, with the ability to work across a shared marketing model.
- Experience within education, services, or family-oriented sectors, and exposure to regional Southeast Asian markets, will be advantageous.
- A strategic marketer who is equally comfortable setting direction and rolling up their sleeves.
- A strong, credible leader who can build a team and get the best from it.
- Commercially minded and outcomes-focused, with a clear line of sight from marketing to enrolment.
- Collaborative and influential across functions and business lines, and able to make a shared model with BCM work.
- Resilient, adaptable, and energised by a fast-moving, build-phase environment.
- Regional Southeast Asian marketing experience.
- Depth in brand, campaign, or growth marketing.
- Experience operating within a shared or matrixed marketing model across teams.
- Experience marketing in a high-growth, start-up, or new-venture environment.
More Info
Key Skills
Lifecycle marketing
Campaign dashboards
Cross-functional leadership
About Company
Manager/Senior Manager, Partnerships, Growth & Business Development (NS Gallery)defence collective singapore ltd.
Skills:
Sponsorships, audience development, Stakeholder Engagement, Negotiation, Project Management, Governance Processes, Partnerships, Business Development, Operational Frameworks
Skills:
thought leadership , Media Relations, Corporate Communications, Public Relations, Marketing Communications, Content Strategy, Digital Channels, Website Platforms, executive communications, Social Media, Brand Storytelling, Basic Analytics
Skills:
affiliates , display , SEO, Marketing Strategy Leadership, Digital Performance Marketing, Brand Management, Paid Social, Search, Mobile Channels
Skills:
SEO, Paid social, Digital performance marketing, Growth marketing, Digital campaigns, Microsoft Word
Skills:
performance marketing, Digital Marketing, Content Strategy, social media