Head of Marketing (Financial Technology)
Location: Singapore
We are representing a fast-growing financial technology platform expanding its presence in Singapore and Southeast Asia. This is a senior leadership role with full ownership of brand, growth, and localised marketing strategy.
Key Responsibilities
Market Strategy & Localisation
- Lead end-to-end marketing strategy for the Singapore market, covering brand positioning, user growth, and localisation initiatives
- Analyse market trends, competitor movements, and customer insights to optimise marketing investments and channel mix
Digital Marketing & User Growth
- Drive performance marketing across digital channels, including social media, SEM/SEO, EDM, and paid acquisition platforms
- Design high-impact user growth initiatives such as viral campaigns, KOL/influencer partnerships, and loyalty or membership programs
- Optimise funnel performance, user acquisition cost, and long-term retention metrics
Brand, PR & Communications
- Plan and execute brand campaigns, industry events, and strategic media collaborations
- Manage public relations, reputation management, and crisis communications in a regulated environment
- Maintain strong relationships with local media stakeholders and relevant industry bodies
Team Leadership & Budget Management
- Build and lead a high-performing local marketing team while coordinating closely with product, operations, and regional stakeholders
- Own marketing budgets and ensure strong ROI discipline across all initiatives
Requirements
- 12+ years of marketing experience within financial services, fintech, trading platforms, or technology-driven businesses
- Minimum 3 years in a people management or leadership role
- Strong understanding of the Singapore market; Southeast Asia exposure is a plus
- Hands-on experience in data-driven and performance-focused marketing environments
Key Skills & Competencies
- Strong command of digital marketing, analytics, and data-driven decision making (e.g. GA, marketing dashboards, SQL exposure is a plus)
- Solid awareness of compliance and regulatory considerations in financial products (MAS familiarity preferred)
How To Apply
Interested applicants, kindly forward the latest copy of your resume in MS Word format (including details of last drawn and expected salaries) to: [Confidential Information]
Only shortlisted candidates will be notified.
EA Licence No.: 23S1522
Registration No.: R23115306
