Demonstrate strong understanding of APAC, customer segments, and consumer finance trends to develop integrated marketing strategies.
Localize and scale brand and product marketing to drive awareness, acquisition, and usage among consumers.
Own and optimize multi-channel marketing campaigns, including digital, social, partnerships, PR, and community-building initiatives.
Leverage performance marketing to drive growth.
THE REQUIREMENTS
Minimally 10 years of proven track record in marketing. A mix of experience in FinTech, digital banking, start ups and financial services is essential.
Proven ability to build and execute marketing strategies in lean environments.
Strong grasp of digital marketing, brand building, and customer acquisition, with a data-informed approach.
Entrepreneurial, proactive, and excited by the opportunity to build from scratch.
