ABOUT THIS POSITION The Head of Market Strategy APAC drives the development and execution of regional market strategy by translating market, competitive, and customer insights into actionable growth initiatives. This role bridges local market needs with regional strategy, shaping innovation pipelines, go-to-market approaches, and sales enablement to deliver measurable business impact across APAC. As a people leader, the role builds and develops a high-performing team aligned with the regional business agenda.
What Youll Do
- Identify and align prioritized markets in APAC and develop strategic market development plans to drive regional growth.
- Lead the APAC Market Strategy team in monitoring and analyzing regional market trends, competitive dynamics, customer insights, and emerging technologies, leveraging both internal and external sources to inform strategic decision-making.
- Assess and validate market opportunities based on ability to win, translating insights into the innovation pipeline and actionable go-to-market assets, including industry, target device, and application mapping, to enable regional sales effectiveness.
- Develop compelling value propositions and customer-focused selling stories for hero applications to accelerate sales engagement and expand market penetration.
- Develop aggregated regional execution plans, in collaboration with the Global Market Strategy teams, with a focus on both cross-regional and regionally prioritized markets.
- Establish cross-functional market squads for prioritized markets, lead the alignment and synchronization of regional execution plans, and partner closely with Business Development Manager, Marketing & Customer Activation, Application Engineer, Channel, and Sales teams to ensure effective, consistent, and impactful execution.
- Bridge local market insights with global strategy by incorporating critical customer feedback and turning global initiatives into measurable regional impact.
- Set clear team objectives, KPIs, and performance expectations aligned with the APAC business agenda.
- Lead, motivate, and develop a high-performing team, monitoring progress, coaching for improvement, and driving accountability.
What Makes You a Good Fit
- Degree in Business, Marketing, Engineering, Strategy, or related fields.
- Fluent in English, both written and spoken. Additional languages are a plus.
- Minimum 10 years of relevant experience in market development, strategy, or leadership roles, preferably in B2B; international experience is a plus.
- Strong market knowledge with the ability to translate customer insights into actionable business strategies.
- Demonstrated business acumen and strategic thinking, with the ability to challenge the status quo.
- Excellent communication, interpersonal, and collaboration skills to work effectively across functions and geographies.
- Proven leadership skills: ability to set direction, motivate teams, and drive accountability.
- Self-starter with a results-driven mindset and strong project ownership.
- Highly organized with the ability to manage multiple initiatives simultaneously.
- Proven experience in market strategy roles; prior experience at a consulting firm is a strong plus.
SOME PERKS OF JOINING HENKEL
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Outpatient Medical and Specialist Coverage for employees and eligible dependents
- Life, Hospital, Personal Accident Insurance Coverage
- Flexible Benefits covering Dental, Vaccination, Eye screenings etc for employees and eligible departments.
- Access to company products at discounted price
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
