Head of International Commercialization

Reporting to: Head of International Business

Position Overview

This role is primarily responsible for cross-regional/cross-country brand client engagement, centrally negotiating multi-regional cooperation terms for Chinese brands expanding overseas and top Southeast Asian brands. The role serves as the key liaison with the domestic commercialization system, simultaneously leveraging existing brand client resources, and coordinating with local teams in a division of labor for client engagement at different tiers.

Core Responsibilities

• Regional Commercialization Strategy Development: Oversee regional brand advertising sales, formulating and executing regional commercialization strategies.
• Client Sales and Business Development: Drive core sales of CPS and performance-based advertising; target clients include regional brands and Chinese brands going global; accountable for revenue targets.
• Brand Client Resource Integration: Expand new brand partnerships by building on existing brand client resources.
• Cross-Regional Business Negotiation: Centrally negotiate multi-regional cooperation terms with brand clients and coordinate the implementation of resources across regions.
• Commercialization System Building: Establish a comprehensive regional commercialization system and continuously optimize commercialization operational processes.

Requirements

Mandatory Qualifications:

• Bachelor's degree or above.

• English proficient as a working language, with the ability to communicate seamlessly with clients.

• Proven sales experience in CPS and performance-based advertising.

• A stable portfolio of branded client resources.