URGENTLY HIRING HEAD OF CONTENT (Medical)
Key Responsibilities
Content Strategy & Standards
- Develop the overall content strategy for website, blog, social media, and video channels.
- Establish guidelines for tone of voice, brand style, accuracy, factchecking, accessibility, and responsible use of AI tools.
- Define core content themes and structure to improve search visibility and user navigation.
- Plan and oversee content changes (e.g. site merges, redesigns) to protect traffic and quality.
Editorial Planning, Production & Distribution
- Manage the multi-channel editorial calendar and ensure all briefs are based on search intent and audience insights.
- Oversee content creation and on-page optimization (titles, metadata, alt text, structured data, readability, localization).
- Scale output using templates or programmatic content where suitable.
- Lead publishing, distribution, and amplification across owned and earned channels.
Team Leadership & Operations
- Set annual plans, KPIs, and translate strategy into a clear execution roadmap.
- Build and lead the content teamincluding hiring, coaching, performance reviews, and succession planning.
- Implement efficient workflows, templates, and quality checks to maintain high content standards.
- Run team routines (stand-ups, planning, retrospectives) and support remote or overseas teammates.
- Manage content budgets, tools, agencies, and vendors.
- Align with Marketing, UX, Development, and Sales; provide progress updates to senior management and the Board.
- Oversee compliance, copyright, approvals, and handle escalations.
SEO & Website Experience (Oversight)
- Set content-led SEO priorities, including information architecture and hub/pillar strategies.
- Ensure technical SEO audits are completed and work with technical teams to prioritise fixes.
- Approve content requirements for site migrations and new launches.
- Track search performance, identify opportunities, and lead content refresh or consolidation efforts.
- Maintain accountability for organic performance while partnering with technical teams for implementation.
Measurement, Analytics & Experimentation
- Define KPIs, reporting cadence, and lead performance reviews.
- Oversee dashboards and translate insights into content improvements and roadmap priorities.
- Run content experiments (e.g. titles, schema variations, formats, publishing cadence) and ensure learnings are adopted.
- Work with analytics and engineering teams to ensure proper data tracking and measurement.
Requirements
- Bachelor's degree in marketing, Communications, English, Journalism, Digital Media, or related field.
- 7+ years of experience in content strategy, digital content, or editorial leadership.
- Strong understanding of SEO, analytics, and multi-channel content distribution.
- Proven experience managing content teams and delivering high-quality, scalable content.
- Excellent writing, editing, and storytelling skills.
- Comfortable working cross-functionally with Marketing, UX, Product, and Development teams.
- Strong leadership, planning, and project management capabilities.
Interested candidates, who wish to apply for the advertised position, please email us an updated copy of your resume.
We regret that only shortlisted candidates will be notified.
EA License No.: 01C4394
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