Morgan McKinley is partnering with a client to appoint a Content & Digital Strategy Lead to drive the next phase of its content growth. This role will be responsible for shaping the overall content direction, building scalable editorial processes, and ensuring content initiatives deliver measurable business impact.
Key Responsibilities
- Develop and implement a holistic content strategy that supports brand positioning, audience engagement and long-term digital growth.
- Oversee the planning and execution of editorial content across digital platforms, including website, blogs, social media and multimedia channels.
- Establish clear content frameworks and quality standards, ensuring consistency in tone, messaging and brand identity across all published materials.
- Lead initiatives to strengthen organic visibility and discoverability, working closely with technical teams to align content strategies with SEO best practices.
- Build and manage an effective editorial workflow, ensuring content production is efficient, scalable and aligned with marketing priorities.
- Analyse performance metrics and audience insights to continuously optimise content performance and identify new growth opportunities.
- Collaborate with internal stakeholders across marketing, product, UX and development teams to deliver integrated digital campaigns and initiatives.
- Manage external partners, freelancers or agencies where required to support content creation and distribution.
Requirements
- Strong experience in content strategy, digital publishing or editorial leadership
- Solid understanding of SEO, digital content optimisation and audience engagement strategies.
- Proven track record managing multi-channel content initiatives and driving measurable growth in digital reach or engagement.
- Experience building and leading teams, with the ability to create structure and processes in a fast-paced environment.
- Strategic mindset with strong analytical skills and the ability to translate data insights into actionable initiatives.
How To Apply
If you are interested in this role and would like to discuss the opportunity further, please click apply now or email Jessica Chen at [Confidential Information] for more information.
Only shortlisted candidates will be responded to, therefore if you do not receive a response
within 14 days please accept this as notification that you have not been shortlisted.
EA Licence No: 11C5502 | EAP Registration No: R21100318
