- Lead and shape the content strategy for a fast-growing digital media business.
- Build and develop a high-impact content function.
About Our Client
Our client is an established digital marketing agency with a strong presence in Singapore, specialising in performance-driven digital solutions. The company partners with businesses across a range of industries to enhance their online visibility, build credible digital brands, and generate measurable marketing outcomes.
Job Description
- Develop and lead the organisation's overall content strategy across digital platforms including website, blog, social media and video.
- Oversee the editorial calendar and ensure content initiatives align with audience insights, search intent and business objectives.
- Manage the end-to-end content production process, including briefing, creation, optimisation and distribution across relevant channels.
- Establish and maintain editorial standards, including tone of voice, brand consistency, accuracy, accessibility and SEO best practices.
- Lead, mentor and develop a team of content specialists while implementing scalable workflows, templates and quality assurance processes.
- Work closely with cross-functional teams including marketing, design, development and client-facing teams to deliver integrated digital campaigns.
- Drive content-led SEO initiatives, including information architecture, keyword strategy, internal linking and content optimisation.
- Monitor content performance using analytics tools, translating insights into actionable improvements and experimentation strategies.
- Manage external vendors, agencies and freelancers where required to support content production and distribution.
- Report on content performance and strategic initiatives to senior management, ensuring alignment with broader business goals.
The Successful Applicant
- Bachelor's degree in Marketing, Communications, Journalism or a related discipline.
- Proven experience in content strategy, editorial leadership or digital content management, ideally within a digital marketing agency or fast-paced digital environment.
- Strong understanding of SEO principles, search intent and content optimisation techniques.
- Demonstrated experience leading and developing content teams and managing multi-channel editorial calendars.
- Strong analytical mindset with the ability to interpret performance data and translate insights into actionable strategies.
- Excellent written and verbal communication skills with a keen eye for detail and storytelling.
- Experience working with cross-functional teams including marketing, design, development and client stakeholders.
- Ability to manage multiple projects in a fast-paced environment while maintaining high editorial standards.
- Familiarity with digital marketing tools, analytics platforms and content management systems is advantageous.
What's on Offer
- Opportunity to lead and shape the content strategy for a growing digital marketing organisation.
- A collaborative and dynamic working environment with exposure to diverse clients and industries.
- Leadership role with the opportunity to build and develop a high-performing content team.
- Competitive salary package and opportunities for professional growth and development.
Contact: Eunice Ho (Lic No: R24125003 / EA no: 18S9099)
Quote job ref: JN-032026-6964382
