Head of Consumer Marketing

Nium

Singapore

10-15 Years

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Posted 4 days ago
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Job Description

Nium is the global infrastructure company powering real-time cross-border payments. Founded to deliver the payments infrastructure of tomorrow, today, we are building a programmable, borderless, and compliant money-movement layer that powers transactions between people, businesses, and intelligent systems enabling banks,fintechs, payroll providers, travel platforms, marketplaces, and other global enterprises to move money instantly, anywhere in the world.

Co-headquartered in San Francisco and Singapore, with offices in 14 markets and team members across 20+ countries, we take pride in a cultureanchored inKeeping It Simple, Making It Better, and Winning Together.2025 was the strongest year in our 10-year history, with record revenue, record transaction volumes, and EBITDA profitability and we are nowentering one of the most dynamic chapters in our journey. We believe the best work happens face-to-face, and weoperatea hybrid model with three in-office days per week to strengthen collaboration, alignment, and innovation.

We move over $50B annually across a network that spans 190+ countries, 100 currencies, and 100 real-time corridors. We power fast payouts to accounts, wallets, and cards; enable local collections in 35 markets; and support card issuance in 34 countries all backed by licenses across 40+ markets.

With over $300M raised to date,Niumoffers ambitious builders the opportunity to shape the future ofglobalmoney movement atscale.

Instarem, the Consumer-facing brand ofNium, is on a mission to simplify money for customers across the world byleveragingthe latest technology and being the change-driver for the complexities around global payments. Customers that useInstarem, are empowered to do more with their money in an intuitive, transparent, and cost-effective manner.

Role overview

This is a pivotal leadership role responsible for defining howInstaremwins with consumers globally. You willoperateas a business leader first and a marketer second settingthe growth agenda, shaping our brand, and directly influencing revenue outcomes across markets.

We are looking for a decisive, commercially minded operator who thrives in high-velocity environments and knows how to translate strategy into measurable impact.This is a highly cross-functional role, partnering closely with Consumer Product, Commercial, Data, Finance, andRegionalleaders.

The ideal candidate combines strong strategic thinking, deep consumer marketing experience, and a hands-on leadership mindset comfortable operating in complexity, ambiguity, and high-growth environments.

Key responsibilities:

Set the Global Consumer Growth Agenda
Define andleadInstarem'sglobal B2C marketing strategy, aligned withourconsumer business priorities and regional growth plans
Establish clear positioning, value propositions, and messaging frameworks that resonate with cross-border, value-consciousconsumers
Translate company and product strategy into actionable marketing roadmapswith clear investment logic and ROI expectations.
Drive measurable growth across the full customer lifecycle
Own key consumer growth levers: acquisition, activation, engagement, retention, and reactivation
Lead integrated marketing programs across performance marketing, lifecycle/CRM,affiliatepartnerships, referrals, content, and brand initiatives
Partner with Product and Commercial teams on go-to-market strategy for new features, pricing changes, corridors, and propositions
Operate as a Strategic Partner to the Business
Act as a trusted advisor to the Consumer GM and leadership team on growth strategy, market prioritization, and customer insight.
Bring a strong point of view backed by data influencing investment decisions and strategic trade-offs.
Clearly connect marketing activity to revenue, customer value, and long-term business performance.
Build an effective partnership strategy.
Lead a lean, high-performing team
Lead, mentor, andgrowa global consumer marketing team, including in-house talent and agency partners
Set clear goals, success metrics, and operating rhythms across regions and functions
Foster a culture of ownership, accountability, and continuous improvement
Be deeply data-driven
Define and own marketing success metricsthat matter(e.g.CAC, LTV, conversion, engagement,cohortand segment health)
Implementdashboards and reporting that connect marketing activity to business outcomes
Champion experimentation and structured learning to unlock scalable growth.
Shape a Trusted, Global Consumer Brand
StrengthenInstarem'sbrand clarity and consistency across markets and channels
Balance performance-driven growth with long-term brand trust and customer loyalty
Ensure a cohesive customer narrative across product, marketing, and communications
Requirements:
1015+ years of experience in consumer marketing, growth, or brand leadership roles
Proven experience scaling global B2C products, ideally in fintech, payments, or consumer tech
Strongtrack recordowning growth outcomes, not just campaigns or channels
Deep understanding of performance marketing, lifecycle/CRM, and GTM with sound judgment on where eachmatters
Demonstrated ability to lead teams, influence senior stakeholders, andoperatecross-functionally
Analytical, commercially minded, and comfortable working with data to drive decisions
Experience marketing to cross-border, mass-market, or price-sensitive consumers is a strong advantage
Builder mindset: pragmatic, low-ego, and energized by creating clarity in fast-moving environments
What success looks like
A clear, differentiated consumer value proposition acrossInstarem'spriority markets
Sustainable, efficient growth in active users, engagement, and revenue contribution
Strong alignment between marketing, product, and business strategy
A high-performing marketing team with clear ownership and momentum
Marketing viewed internally as acore growth engine and strategic partner

What we offer at Nium
We Value Performance:Through competitive salaries, performance bonuses, sales commissions, equity for specific roles and recognition programs, we ensure that all our employees are well rewarded and incentivized for their hard work.
We Care for Our Employees:The wellness of Nium'ers is our #1 priority. We offer medical coverage along with 24/7 employee assistance program, generous vacation programs including our year-end shut down. We also provide a flexible working hybrid working environment (3 days per week in the office).
We Upskill Ourselves:We are curious, and always want to learn more with a focus on upskilling ourselves. We provide role-specific training, internal workshops, and a learning stipend.
We Celebrate Together:We recognize that work is also about creating great relationships with each other. We celebrate together with company-wide social events, team bonding activities, happy hours, team offsites, and much more!
We Thrive with Diversity:Nium is truly a global company, with more than 33 nationalities, based in 18+ countries and more than 10 office locations. As an equal opportunity employer, we are committed to providing a safe and welcoming environment for everyone.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.