Head of Commercial

Vin's Automotive Group

Singapore, Bishan

10-15 Years

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Posted 17 days ago
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Job Description

Head of Commercial

Reporting to:Chief Executive Officer

Location:Singapore

Level:Senior Leadership (Non-C-Suite)

Role Purpose

The Head of Commercial is accountable for theend-to-end execution of the Group's commercial strategy, with full ownership of revenue performance, demand generation, and go-to-market delivery acrossVehicle Sales, Rental & Leasing, Insurance, Marketing, and Branding, covering bothB2C and B2Bsegments.

This role serves as thesingle point of accountability for commercial execution, ensuring that strategic direction set by the CEO is translated intoclear priorities, disciplined execution, and consistent performanceacross all commercial teams.

The Head of Commercial aligns sales, business development, marketing, and branding into acohesive commercial engine, driving focus, accountability, and results while reducing fragmentation and execution risk across the organisation.

Key Responsibilities

1. Commercial Strategy & Revenue Ownership

Execute and operationalisegroup-wide commercial strategy, aligned with company growthobjectives.
Be accountable forrevenuetargets, revenue mix, margins (where applicable), and pipeline health.
Translate strategic goals intoclear commercial priorities, targets, and execution plans.
Regularly review performance across all commercial verticals and intervene decisively where needed.

2. Sales Leadership (Car Sales, Rental, Insurance)

Oversee allsales verticals, including:
Car sales (new, used, B2C, B2B where applicable)
Rental & leasing sales
Insurance sales
Lead and manage Sales Managers and team leads; ensure consistent performance standards.
Drivecross-sell and upsellacross sales verticals (e.g. car insurance financing rental).
Ensure sales incentives, targets, and behaviours are aligned with long-term profitability, not short-term volume.

3. Business Development (BD, Corporate Sales)

Set clearBD priorities and focus areas(corporate, partnerships, fleet, dealers,strategicaccounts).
Oversee BD pipeline management, deal quality, and conversion effectiveness.
Ensure BD efforts are aligned with operational capacity and strategic direction.
Work closely with Operations and Finance to ensure BD deals are scalable and commercially sound.

4. Marketing & Branding Leadership

Own the execution and effectivenessof Marketing and Branding functions, ensuring plans are delivered on time, within budget, and aligned with Group commercial priorities.
Ensure all marketing initiatives areclearly linked to measurable commercial outcomes, including lead generation, conversion rates, cost efficiency, and revenue contribution.
Set priorities andallocateresourcesacross sales verticals to ensure marketing effort is focused on the highest-impact opportunities.
Ensure branding activities areconsistent with the Group's brand guidelines, positioning, tone, and visual identity, and are applied uniformly across all customer touchpoints.
Act as thecommercial gatekeeperfor campaigns and initiatives ensuring alignment with businessobjectives without becoming a creative bottleneck or day-to-day executor.

5. Cross-Functional Integration

Act as theintegratorbetween Sales, BD, Marketing, Branding, and Operations.
Resolve conflicts between teams (e.g. sales vs marketing, BD vs ops) decisively and fairly.
Ensure consistent messaging, pricing logic, and customer experience across all touchpoints.
Work closely with Finance on forecasting, budgeting, and performance tracking.

6. Team Leadership & Capability Building

Lead, coach, and develop senior managers under the commercial function.
Build astrong second line of leaders, reducing dependency on individuals.
Identifycapability gaps and work with HR to hire, restructure, or upgrade talentwhererequired.
Set clear expectations, KPIs, and accountability across teams.

7. Performance Management & Reporting