Head of Commercial Growth - HSBC Life

Some careers have more impact than others.

If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC Life is a world-class institution where you can specialize in Insurance but enjoy the advantages that come with being part of a leading global international bank. Here you can specialize in Insurance but enjoy the advantages that come with being part of a leading global international bank
Insurance is about people, and the promises they make. At HSBC Life in Singapore we help deliver on these promises by providing a wide variety of life insurance products and services to our clients throughout the Asia-Pacific region. Our employees enjoy a dynamic and innovative workplace and a world of opportunities to develop their careers in a high-profile growing business segment. We empower our combined team of high-performing individuals to build skills and explore new experiences to realise the full potential of being part of HSBC.
Together we will pursue efficient ways of working. We will harness the latest data and technology solutions to achieve meaningful outcomes for our clients. And the protection we offer will create broad and lasting impact, helping clients to be healthier, more productive and more confident in their futures.

We are currently seeking a high calibre professional to join our team as a Head of Commercial Growth.

Principal Responsibilities

In this role you will

• Leading the development and execution of customer growth strategies, with a strong focus on the Emerging Affluent, High Net Worth (HNW) and Ultra-HNW segments
• Manage end-to-end customer propositions, ensure propositions are customer-centric, differentiated, and commercially viable
• Manage the customer funnel, awareness, consideration, lead generation, channel activation, conversion, cross-sell, upsell, retention, and referral. Drive commercial outcomes through campaigns, partnerships, and loyalty initiatives
• Oversee the development and execution of marketing campaigns from concept through delivery, with accountability for results and ROI
• Partner with channels to design and deliver customer events, with oversight of event strategy, delivery, and ROMI
• Work cross-functionally with Product, Channels, Operations, Marketing, Experience, and Intelligence teams to deliver sustainable growth and enhanced customer value
• Identify, evaluate, and onboard strategic partners that strengthen customer value propositions and enhance the HNW offering
• Lead, coach, and develop a high-performing Commercial Growth team, setting clear objectives and ensuring delivery excellence

To be successful you will

• Proven experience in driving HNW growth in the insurance industry
• Extensive experience in commercial growth, customer proposition, or marketing leadership roles
• Strong expertise in HNW proposition management, customer loyalty, and strategic partnerships
• Track record of delivering measurable results across acquisition, retention, and cross-sell
• Strong commercial acumen and ability to leverage data and insights to inform decisions
• Excellent leadership, collaboration, and stakeholder management skills
• Experience in partner onboarding
• Entrepreneurial, innovative, and execution-driven mindset

Opening up a world of opportunity

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited